How to create a successful Telegram channel

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Tips for those who decided to start their own Telegram channel, but don't know where to start.

How to create a channel and choose a name?

The channel in the messenger is a blog with high-quality penetration and clean statistics. You pack the content and understand that you will deliver it to the reader's pocket, where his mobile phone is. He will open and read the message. The channel's author has contact with the audience.

When creating a channel, the author must find the answer to the question "What will the channel be created for?" I answered it this way: so that my readers know about media trends.

The right topic for your channel is the key to your success.

You can write about cool gifs and recipes of Italian cuisine, but there are hundreds, maybe thousands of such channels. It is necessary to choose a narrow topic and monitor competitors who write on the same topic. If there are not many of them and you understand that you can write better and more interesting, then it's time to start.

Once the topic is determined, you need to think about the name of the channel. Choose one or two words that evoke emotions and associations. For example, "Kinoklyacha" about cinema, "Former" about experiences, "Drunken Editor" about journalism and so on.

Which logo should you choose?

The logo should be bright and visible. Please note that the size of the icons in the messenger is small, so it is better to avoid small details in the logo. The reader simply will not see them.

To get a quality logo, it's best to contact a designer.

What should be done in the first stage?

1. The author of the channel can subscribe to it 200 people from his phone book. You need to select those who are not aggressive about unauthorized subscriptions and invite them to join.
2. Share your channel on social media pages in a separate post with a link.
3. Add the channel to all sorts of directories, for example here. It's free.

What shouldn't you do in the first step?

1. Don't post more than five posts a day. People love to watch pictures, infographics, gifs and videos.
2. Don't buy expensive ads. The messenger advertising market has many channels with expensive advertising, which will not give you a large number of readers at the start. Better to grow gradually!
3. Don't put too many emoticons in the text. This annoys readers.
4. Do not turn on the sound of notifications for new posts. On the left side of the text line is a bell that warns of the presence of an audible notification. If you press the bell, the sound will be muted.
5. Don't post at night to avoid disturbing your readers.

How to advertise a channel?

At the initial stage, you will have to invest money to be known about you. The cost of advertising in the messenger varies from 100 rubles and up to infinity. Start with low-cost ads and track the gains to build a list of channels from which you have a lot of readers.

Explore channels with the same number of subscribers as you. They can be offered mutual PR.

Throw information about the channel into thematic groups on social networks. Talk about it at the events you participate in. Get media coverage for the channel.

A good option is to create a selection with recommended channels. It can be displayed either on personal social networks or in the media. It is advisable to place your channel in the first or last position in order to attract maximum attention.

Do I need to keep track of statistics?

Statistics are the backbone of any project. Create a spreadsheet in Excel and note the following indicators: the number of readers, posts, views, purchase and cost of advertising, mutual PR and coming readers. All this will help to objectively monitor the growth of the channel and manage its development. It often happens that you buy an advertisement and it doesn't work. You can create top channels, from where you got the maximum audience, and anti-top channels, where you shouldn't advertise.

Can I make money from this?

Channel authors earn differently: some - 50,000 rubles a month, others - 200,000 rubles per post. It all depends on the topic and audience.

The channel is a small media outlet. There are two ways to monetize. Either you indicate personal contacts in the channel description and communicate with advertisers on your own, or you negotiate with an agency or exchange that is looking for advertisers for you.

Take your pick! But remember, customers are different. For example, a customer can place an advertisement with you and demand a refund in case of bad conversions. It is necessary to explain to such clients in advance that you cannot predict how the audience will react to advertising. It happens that only five people go from a large channel.

Any advertisement in the channel is an unsubscribe.

People see that you are trading in audience attention and leave. This is fine. This should be taken calmly.

What if the channel is not growing?

1. The growth of the channel is equal to your activity in its promotion. If you don't do anything, the number of readers will slowly grow or even decrease.
2. Create a media plan for the week and month. In it, mark the content that you intend to post, the plan for mutual recommendation of other channels and advertising.
3. Write yourself to the channel authors to get a mutual recommendation. Do not expect to be the first to write.
4. Organize an interactive experience. These can be contests, puzzles, flash mobs with valuable prizes from your partners.

What are the trends in Telegram?

The trends in the messenger are constantly changing and depend directly on new developments. For example, there are useful bots @mrkdwnrbt and @ControllerBot that transform text, hide links, underline words, and put icons at the bottom of the text. @Vote is convenient for voting.

There used to be a lot of selections in the messenger. Now this trend is gone. There are a lot of posts with GIFs and round videos that look advantageous compared to traditional videos. More native ads.

How do I write to have my posts shared?

1. When creating your text, remember that a feed is a blog. You must have your own unique author's style.
2. Find exclusive. And then other channel authors will repost your posts.
3. Don't steal content, create it yourself.