How to maintain a channel in Telegram so that people don't unsubscribe from you

1. Do not deviate from the subject and do not overdo it with your own opinion

Pick a theme for your channel - stick with it. A lot of interesting things are happening in the world, I want to tell you about everything. But users subscribe to a channel for certain content. It is unlikely that they are interested in your impressions of the Anji - Tom match.

That is why you also need to be careful with your own opinion. If you don't have a personal blog, then you need to dose it. Keep in mind all the time that it is not you that is needed, but what you are doing.

2. Don't post too often

It is difficult to choose the optimal frequency of publications, because you need to analyze the activity of your audience. But remember: less often is better. On average, users are subscribed to 2-10 channels. If each one receives several notifications a day, then it will take a long time to rake it all out.

It is appropriate to publish something 2-3 times a day on some channels. Other channels post once a day, while others post once a week. All this is individual.

3. Do not torture with longreads and format

Telegram is not a place where people come to read. The messenger format does not imply this. Try to keep your publications as concentrated as possible. If the user still has to read, make his life easier by formatting. To do this, there are bots that use Markdown markup. But don't overdo it, hold back your inner designer.

4. Be honest about your ads

The Telegram audience is calm about advertising when it comes to normal ads in adequate quantities. There is no need to write in publications how you "absolutely accidentally stumbled upon this amazing credit card knife, which ONLY TODAY can be bought for only 199 rubles."

5. Research your audience

There are few tools for tracking audience engagement for Telegram. By default, you can only find out the number of subscribers and views of posts.

In addition to this, you can conduct surveys. If you have 2,000 subscribers, and 50 people participate in the polls, you are doing something wrong: the audience is simply not interested in the content.