2024 Author: Malcolm Clapton | [email protected]. Last modified: 2024-01-13 00:26
Michael Hyatt has written an excellent "step-by-step guide for anyone with something to say or sell." But also for those who do not yet know and do not know how to create an audience around themselves or their product, do not know how to talk to it, retain and expand it.
Present it to all those who think that it is enough to be a good specialist or just make a good product. This book will dissuade them and help them move forward successfully.
I also recommend this book to those new to blogging. You will also learn something useful.
Why you should read the book: It contains concrete examples from the life of the person who served as the CEO and now - the chairman of the board of directors of Thomas Nelson Publishers, one of the largest publishing houses and booksellers in the United States. Moreover, Michael is a successful blogger and lecturer. In general, he knows exactly what he is talking about and provides many of the chapters with useful advice based on his experience.
The book is divided into 5 large chapters that will guide you through each stage of promoting a product, service or personality: "Surprise your customer", "Prepare to go to market", "Build your base", "Expand your influence", "Captivate your tribe ". Each of the parts is divided into mini-chapters and should be used exactly as a step-by-step guide.
Your product or service should not only be good, but the best, unique. Only in this case you will have a chance to declare yourself to the world. Details such as your appearance and the naming of the product / service are also important:
All great names are created using the PINC strategy. This means that they all perform one of four tasks: promise (promise), intrigue (intrigue), define the need (eed), or simply describe the content (content).
Learn what elevator speech is and why it matters:
Remember, you won't get a second chance to make a good first impression.
Learn to use the blog and social media to your advantage, learn to blog, learn to blog regularly, efficiently and quickly, learn to deal with the creative crisis.
Bottom line: take the book as a reference book. It is extremely easy to read. Your only difficulty will be to implement the author's advice.
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