REVIEW: “12 weeks a year. How to do more in 12 weeks than others do in 12 months”, Brian Moran, Michael Lennington

How long have you looked into your plan for this year and revisited the promises you made to yourself in January? I think each of us has a list of things that we planned to improve in ourselves, in our careers, in our personal life. But often by the middle, and by the end of the year, some of these points remain unfulfilled, despite the fact that we had a whole long year of 12 months!

Imagine if the year lasted only 12 weeks? The result may surprise you - we would have done much more. How? This is what the book is about.

Michael Lennington Michael Lennington is a business coach, leader in leadership development courses, and an expert in implementing strategic change in organizations. Works with clients in the USA, Europe, Asia and the Middle East.

Who is this book for

Do you feel that you still have something to strive for? Do you dream of a successful career, but from year to year postpone studying a foreign language, going to university, or are you trying unsuccessfully to build a business? Do you dream of a fabulous life, but do not believe that it is possible? If you have unfulfilled desires, you want to do more in the same time and, most importantly, are ready to act, this book will serve as a guide in achieving your goals.

The desire to change is not enough. You need to work on it, and constantly and consistently.

The 12 Week Method is based on proven athlete practice to improve performance.

We've designed a 12-week system to focus on the important factors that drive your income and your personal life.

How it works

Say no to annual planning

It would seem, how is this possible? After all, the annual plan is the basis for the work of both small and large organizations around the world. The authors of the book believe that, despite its popularity, the annual planning method is actually not very effective. So, if you dig deeper and analyze this period, we will notice that often we work most effectively only by the end of the year, in anticipation of reporting and summing up the results for the whole year. And most of the rest of the time we often allow ourselves to relax, because the year is so long!

Instead, Brian Moran and Michael Lennington suggest switching to a 12-week cycle, during which you simply won't have enough time to waste.

A short year gives you enough time to complete everything planned, but you will always feel the need for action and maintain tone.

Benefits of 12-week planning

It's more predictable. After all, it is much easier to predict the development of events in the coming weeks than for the whole year ahead.
The 12 week plan is clearly focused. The list of tasks to be completed is much smaller than the annual list, and this helps to avoid dispersion and waste of time.
The 12-week plan has a fundamentally different structure.

In our experience, most plans are written with the unspoken purpose of simply making a good plan. Often they are placed in a nice folder, and this is where their execution ends.

A correctly drawn up plan is very important, because without a planned scenario of actions, we will not be able to achieve specific goals. The authors cite eight main, in their opinion, elements that most of all affect the quality and effectiveness of any undertaking:

Vision.
Planning.
Control.
Measurement and evaluation.
Use of time.
A responsibility.
Keeping promises.
Revealing your potential every time you act.

And they give practical recommendations and examples of the implementation of each stage. Thanks to this, you can really do a lot more in 12 weeks.

It's not that hard to become successful! In the end, you either succeed here and now, or you never succeed.

This is not a handbook, this is a guide with ready-made tools that help you create a convincing vision of the future (a clear picture of what you want in life), define your goals, learn how to properly allocate time, not be afraid of responsibility and be honest with yourself. And the most important thing is to dream and at the same time to gradually and harmoniously act towards your goals.

12 Weeks is one of the most inspirational and motivating books I've read in the last month. Personally, I start my first of 12 weeks today.

Dmytro Dzhedzhula publication.