How to create a cool video post for social media

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Valuable recommendations, useful services and examples are all you need to create a video post that will certainly attract users.

Beautiful animated posts for social networks are not the lot of expensive advertising campaigns for big business. Today, you can create a "live" video post or illustration in a matter of minutes completely independently and without special knowledge. All you need is the internet and our instructions.

What to consider

Video posts on social networks are getting shorter, there is less sound in them, and more and more animated elements. Here are some simple tips for using videos on social media.

1. Decide for whom and why you will create your video posts, what you want to show in them, write a rough scenario. Also, be sure to take into account the peculiarities of videos for different online platforms: YouTube videos are usually longer and are educational in nature, Facebook videos are shorter and more entertaining.
2. Focus on content. Your video should tell the viewer something useful, carry informational value.
3. Facebook, Instagram, and Twitter offer video autoplay when viewing a feed, so remember the three-second rule: you need to get the user interested in your video from the first frames. Start with the main thing, or at least the intriguing one.
4. Add some animation. Animation similar to infographics helps to schematically present information even on complex topics, but unlike infographics, animation is fun and requires very little attention.
5. Don't worry about sound: media giants Mic, LittleThings, PopSugar report that about 85% of their video content is viewed with the sound muted.

Required tools

Let's look at several free tools in order of increasing complexity of the tasks being solved.

Gifs

The tool allows you to create a-g.webp

Gifs →

Crello

The online graphics editor offers about 600 animated templates for creating video posts. You can add text, backgrounds, animated and static objects to them.

Crello →

Rocketium

A completely complete video editor for creating short stylish informational or promotional videos based on your content.

Rocketium →

Animaker

A platform for creating cartoon videos. There are ready-made drawn characters, environmental elements, graphics and maps.

Animaker →

Framelapse

The Android app makes it easy to turn any video into an immersive time-lapse. Analog for iOS - Hyperlapse.

Useful examples

Before you start creating your video posts, carefully study the techniques used by well-known companies and international organizations. These guys are professionals and know how to “sell” themselves. Below are a few of the trends and the appropriateness of their use.

How to do it right

Use minimal text and bright colors

Taking one of the presented products in hand and holding it to the screen, one could easily get rid of the static picture and at the same time allow the viewer to take a closer look at the product.

Unsuccessful overlay effect

Publication from Defile (@defile_store) May 31, 2018 at 5:20 PDT

Make sure the overlay blends well with the picture so it doesn't end up like those falling petals that only appear at the top of the video.

High competition for user attention leads to a constant improvement in the quality of posts in company accounts. Remember that your video does not exist in a vacuum and will be compared against dozens of others. Anyone who turns out to be smarter and more inventive than the rest, while finding a posting style that will be closest and understandable to the brand's audience, will be able to attract, retain and convert the maximum number of users into customers.

To help you create only the best video posts, we've put together a short checklist of questions you need to ask yourself in order to evaluate the quality of your post.

• For whom was it created and what goal should be achieved?
• Is there a "clue" in the first three seconds?
• What value do we offer to the user / viewer?
• Is the video post clear from the first viewing, even to an absent-minded and inattentive viewer?

Good luck!