7 professions of the future: what to learn today to be in demand tomorrow

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

If you want to remain the right specialist for a long time and do interesting work, master skills at the intersection of creativity and technology.

Universal University unites the British Higher School of Design, the Scream School of Computer Technology, the Moscow School of Cinema, the MARCH Architecture School, the MACS Moscow School of Communications, the Moscow School of Music and a business incubator in the field of creative industries.

Creative industries are considered one of the most promising areas for career development. According to CISAC (International Confederation of Societies of Authors and Composers) and the audit and consulting company Ernst & Young, the global income of the creative industries in 2017 amounted to 3% of world GDP.

They provide 29.5 million jobs in the global labor market, which is already more than in the automotive industry. And Russia has every chance to occupy its niche in this world race.

Interactive designer

Solutions at the intersection of design and technology are used in various fields: from the entertainment industry to education. The largest area of application is advertising. Brands are moving away from traditional technologies and looking for new communication channels.

One such channel is interactive design. These are projects in which the audience not only passively observes the process, but also directly participates in it.

So, even the classic distribution of free samples can turn into a memorable adventure and have a tremendous viral effect.

Take a look at the Delite-o-matic project. The team of the advertising agency Clemenger BBDO Adelaide posted a video on the network where people are fighting for snacks. It spread across social networks and was even discussed in.

The demand for the profession is also directly related to the growing event industry. Generative graphics, mapping, complex video projects, animation, interactive installations have become regular participants in entertainment, educational and business events.

This profession requires an interdisciplinary approach, knowledge of VR / AR / MR technologies, the ability to work with projection and light installations and new technologies.

The largest employers for interactive designers in Russia today are Hello Computer, Radugadesign, Interactive Lab, Mathrioshka, Sila Sveta, IVAN RASTR studios.

Where to study:British Higher School of Art and Design, course "".

Digital Transformation Specialist

The development of information and creative technologies is closely related. Both industries require constant generation of ideas and products and are increasingly intertwined. The digitalization of business has generated a demand for new specialists who can shape the architecture of processes for working with data, develop a company's digital product portfolio, and introduce end-to-end digital technologies into business.

A digital transformation expert should be well versed in tools such as artificial intelligence, the Internet of Things, virtual reality, and robotics.

He is responsible for increasing the company's capitalization through the introduction of digital products, the creation of a digital ecosystem and the formation of user experience. Trend analytics and design thinking are everything.

As part of the Digital Economy program, all state-owned companies and large corporations of Russia must have a digital transformation leader (aka Chief Digital Officer) on their staff by April 2019.

Banks, retail trade, telecommunications, and media are already actively involved in the process of business transition to digital reality.

Potentially, this specialization will be of interest to IT specialists, product development managers, marketers, analysts, consulting agency specialists, business owners and start-up founders.

Where to study:Moscow School of Communications MACS, faculty "".

Showrunner

A new profession for Russia, although in Hollywood directors like David Lynch, Martin Scorsese and David Fincher try themselves in this role. Showrunner is the heart and brain of the TV project. He manages the process of creating a television series from idea to release: he controls the script development process, solves the entire range of key tasks at the preproduction stage, presents the project to customers and investors, and manages the production process. This is a person who must think in both creative and production categories, see the serial market as a whole and understand its requirements and development vectors.

The TV series market in Russia is on the rise. According to RBC, already now each channel needs 20 to 40 TV series annually (depending on the budget).

One of the key industry trends is the focus on the production of high-quality content tailored to a wide international audience. Six TV series of the Sreda film company acquired the streaming video service Netflix, so there are already examples of successful stories in Russia.

The profession will be interesting for directors, producers, professionals with an entrepreneurial mindset and creative expertise.

Where to study:Moscow Film School, program.

Lighting designer

Lighting designer is an interdisciplinary profession that emerged at the intersection of lighting engineering, architecture, design, electrical engineering and scenography. A specialist in this field must have a deep knowledge of light and have practical experience in the use of equipment, have spatial and creative thinking.

How do you like an idea that can be controlled remotely (a joint project of Philips and Vodafone)? Or a lamp fighting drowsiness from? Modern lighting designers work wonders.

According to analysts from McKinsey, the global lighting market by 2020 will equal the turnover of the television industry, which means that the demand for specialists capable of high-quality work with light will only grow.

In Russia, this profession is taking shape before our eyes. There are very few specialists of this kind, while interest in lighting design is growing. This can be judged by the investments made, for example, in the architectural lighting of cities. There is a growing demand from city authorities and commercial customers for larger, more sophisticated lighting projects for pedestrian streets, individual buildings and complexes - right up to the development of light master plans for entire cities.

This profession is interesting as a new career trajectory for architects, engineers, designers and other professionals in the field of lighting design for interiors, architectural structures, public spaces and landscape objects.

Where to study:Architectural school MARCH, course "".

Songwriter

Most Russian musicians, even at the level of elementary techniques, cannot explain how they write songs. And the Western music industry has long viewed such activities as a science with clearly formulated methods and tools.

Inspiration still plays an important role, but a songwriter as a professional writer, journalist or copywriter must be able to work strictly according to the brief with a given theme and style of the artist, create musical products of any format and genre.

The cost of the "minus" (music) is sometimes much lower than the cost of a song. Thus, the creator of the song "Minimal" Eljay sold the rights to music for 3,000 rubles. And the cost of a song with a minimum arrangement starts from 30,000 rubles and can go up to 300,000 rubles. Artists and their producers are willing to invest in good lyrics. As a rule, musicians find themselves songwriters without the help of labels and often work with several people. This is a great game where everyone is interested in creating a new hit.

Now Russian musicians are increasingly turning to Ukraine for music and songs, which indicates a shortage of professionals in Russia. You have a chance to carve your own niche and even receive the Nobel Prize in Literature - as happened in 2016 with American musician Bob Dylan - "for creating new poetic expressions in the great American song tradition."

This direction may be of interest to musicians and vocalists, as well as those who work with lyrics and lyrics.

Where to study: Moscow Music School, faculty.

New Media Producer

Once advertising was called the "engine of trade", but with the advent of technologies that allow blocking it, the growth of legal restrictions and information noise, businesses are forced to look for new channels to attract attention. Creating creative content has become a real challenge.

A new media producer is a specialist who is able to create high-quality video content for a wide variety of customers and platforms: from online cinemas and media to telecom companies and satellite operators. He must be able to develop scenarios, understand the specifics of storytelling, production and promotion of content, monetization and legal support of projects.

In addition, the task of such a specialist is to be a visionary, come up with new formats and anticipate the development of a market in which there is much more freedom than in traditional media.

This profession can be interesting as a career transplant for marketers, communications specialists, bloggers, directors, producers, screenwriters.

Where to study: Moscow Film School, Digital Media Producer program.

Concept artist

Do you have a rich imagination, deep inner world and drawing skills? It might be worth taking a closer look at the profession of a concept artist. Concept artists are specialists who develop visual design for film, animation, computer games, and other areas of the entertainment industry. They are responsible for rendering everything that can be rendered, from characters to new worlds.

Concept artists are needed right now wherever the task is to create the visual style of a product. This can be as creating a concept of the world in a computer game or film - remember, for example, the world of the planet Pandora from Avatar, spaceships and alien races from Star Wars - or developing a mascot for the brand. For example, McDonald's has a concept in the clown.

One of the most promising directions for a concept artist is games. 2017 was a landmark year, according to Newzoo, with global gaming market revenues of $ 109 billion. For comparison, the revenue of the world film distribution last year amounted to $ 40.6 billion.

This profession is worth looking into if you can draw and have basic skills in 2D graphics packages and / or 3D graphics packages.

Where to study: School of Computer Technology Scream School, course "".

You can learn more about the professions of the future, get acquainted with teachers of creative schools and employers on October 4 and 5 at.