Table of contents:

To the library for a copywriter: books worth reading
To the library for a copywriter: books worth reading
Anonim

These publications will help you write simply and clearly, look for inspiration in everything and learn how to work, even when the muse is gone.

To the library for a copywriter: books worth reading
To the library for a copywriter: books worth reading

1. "Write, shorten", Maxim Ilyakhov and Lyudmila Sarycheva

How to write simply, understandably and interestingly: "Write, shorten", Maxim Ilyakhov and Lyudmila Sarycheva
How to write simply, understandably and interestingly: "Write, shorten", Maxim Ilyakhov and Lyudmila Sarycheva

If you have time to read just one book, take this one. She will teach you to write in an accessible, succinct and concise manner using clear examples. Moreover, this knowledge will be useful both for professional authors and for those who generally write at least something - that is, absolutely everyone.

However, if you have a good journalism education, you are unlikely to learn something new, just in most cases you nod in agreement with the authors. But you will still recommend the book to your friends.

After reading, do not rush to mindlessly cut the texts, turning them into an incoherent set of words. The main thing - and the authors themselves say this - before you write and shorten, think about what you will get.

2. "Mastery of presentation", Alexey Kapterev

How to write in a simple, understandable and interesting way: "Presentation Mastery", Alexey Kapterev
How to write in a simple, understandable and interesting way: "Presentation Mastery", Alexey Kapterev

In general, the book teaches you how to create high-quality presentations. But for people who write, it will be no less useful. Take on board something that comes in handy when communicating with the audience using letters.

The text is the same speech, stand-up, presentation, only more limited in the means of expression. But you also need to be able to structure your thoughts, grab the reader's attention and guide it from the beginning to the end of the story.

Read the review →

3. "Author, scissors, paper", Nikolay Kononov

How to write simply, understandably and interestingly: "Author, scissors, paper", Nikolay Kononov
How to write simply, understandably and interestingly: "Author, scissors, paper", Nikolay Kononov

The book consists of 14 lessons and sequentially teaches you to put words into texts that will be pleasant and understandable to the reader. It reveals different formats: articles, slogans, long reads, essays, memoirs. Thanks to its good structure, the publication puts thoughts on the shelves and answers the main questions of a novice author.

4. "How to Write to Be Trusted" by Kenneth Rouman and Joel Rafaelson

How to Write to Be Trusted by Kenneth Rouman and Joel Rafaelson
How to Write to Be Trusted by Kenneth Rouman and Joel Rafaelson

In their book, Kenneth Rouman and Joel Rafaelson revealed the basic principles of successful writing, paid special attention to business correspondence and speechwriting, shared their experience of drawing up plans and reports, and also gave advice on creating an effective resume.

Read the review →

5. "Speed Reading" by Peter Kamp

How to write simple, clear and interesting: "Speed Reading", Peter Kamp
How to write simple, clear and interesting: "Speed Reading", Peter Kamp

The experience of any author is not endless, therefore, when searching for information, he has to shovel through many sources. The work will go much faster if you increase the reading speed without losing the quality of understanding. These skills are what Peter Kamp's book helps to master.

6. "Writing is easy: how to compose texts without waiting for inspiration", Olga Solomatina

How to write simply, understandably and interestingly: "Writing is easy: how to compose texts without waiting for inspiration", Olga Solomatina
How to write simply, understandably and interestingly: "Writing is easy: how to compose texts without waiting for inspiration", Olga Solomatina

Olga Solomatina's book is a kind of textbook for journalists and copywriters, and you can consolidate all the theoretical knowledge gained with the help of practical exercises. After reading the book, you will get rid of the fear of a blank slate, replenish your knowledge base with practical stylistics, and learn a lot about journalistic genres.

Read the review →

7. "How to become a popular author", Ekaterina Inozemtseva

How to write simply, understandably and interestingly: "How to become a popular author", Ekaterina Inozemtseva
How to write simply, understandably and interestingly: "How to become a popular author", Ekaterina Inozemtseva

In pursuit of great texts that will be useful to the reader and will please the editor, you need to think about yourself. The book will teach you how to get publications to form your personal brand.

A reputation as a good writer and expert in your industry comes in handy when you decide to take it to the next level and earn more. Plus, your personal brand puts you in the headhunters' field of vision, so the work will find you.

8. "Copywriting: how not to eat a dog", Dmitry Kot

How to write simply, understandably and interestingly: "Copywriting: how not to eat a dog", Dmitry Kot
How to write simply, understandably and interestingly: "Copywriting: how not to eat a dog", Dmitry Kot

Dmitry Kot, a copywriter with a marketing education and approach, will tell you how to create simple yet effective ad copy. Despite the fact that the book is mainly for those who are engaged in writing sales texts, those who just keep a personal blog will find something useful for themselves.

Read the review →

nine. How to Write Books by Stephen King

How to Write Books by Stephen King
How to Write Books by Stephen King

This is not to say that the entire book consists entirely of useful advice. There are many lyrical digressions here, which, however, are easy and pleasant to read - this is Stephen King. But the practical recommendations given by the author are enough to change your approach to texts.

10. “A treasure for a copywriter. Technology for creating exciting texts ", Elina Slobodyanyuk

How to write simply, understandably and interestingly: “A treasure for a copywriter. Technology for creating exciting texts
How to write simply, understandably and interestingly: “A treasure for a copywriter. Technology for creating exciting texts

In her book, Elina Slobodyanyuk shares the techniques for creating effective texts: how to come up with great headlines, how and what literary techniques and means of artistic expression to use. In addition, the author pays attention to text editing.

11. "The Language of Writing" by Allan and Barbara Pease

How to write simple, clear and interesting: "The language of writing", Allan and Barbara Pease
How to write simple, clear and interesting: "The language of writing", Allan and Barbara Pease

The authors specialize in the psychology of communication and tell in the book how to make the text effective in terms of impact on the reader. For better understanding, the narrative is provided with examples.

12. Custom Genius by Mark Levy

How to write simple, clear and interesting: "Genius to order", Mark Levy
How to write simple, clear and interesting: "Genius to order", Mark Levy

Mark Levy will tell you how to write a text when it is not written at all, and the deadlines are tight, how to make a list of ideas for a product, when only templates come to mind and you cannot come up with anything new. You will learn a lot of interesting things about the freewriting technique and will be much less likely to encounter a creative stupor.

Read the review →

13. "How to Write Persuasively" by Gerald Graff and Katie Birkenstein

How to Write Persuasively by Gerald Graff and Katie Birkenstein
How to Write Persuasively by Gerald Graff and Katie Birkenstein

The authors focus on scientific and popular science works, but their advice will be useful to anyone who uses many links to research in their texts and processes a large amount of information. The work will no longer be boring, and the texts - incomprehensible.

14. "Rice Storm", Michael Mikalko

How to write simply, clearly and interestingly: "Rice Storm", Michael Mikalko
How to write simply, clearly and interestingly: "Rice Storm", Michael Mikalko

They say that there is no such hackneyed topic that could not be hit again. This book will help you hone your fighting technique and repeatedly find vulnerabilities in the familiar that will help you present information in a sharp and unconventional way.

Read the review →

15. Life hacker. 55 bright ideas to improve yourself and your life

How to write simply, understandably and interestingly: “Life hacker. 55 bright ideas to improve yourself and your life "
How to write simply, understandably and interestingly: “Life hacker. 55 bright ideas to improve yourself and your life "

If you make money by writing, then you know that you simply do not have time to wait for inspiration. The customer or editor will not wait for a muse to visit you, so you need to learn how to manage your resources, pump up your personal productivity and make the last leap when there is almost no strength left.

Hundreds of books have written about this. The authors of Lifehacker have read these books, tried the tips on themselves and chose the best ones.

Image
Image

Writing well is a useful skill, and it's not that hard to develop. The best way is through "", a free and cool writing course from the editors of Lifehacker. A theory, many examples and homework awaits you. Do it - it will be easier to complete the test task and become our author. Subscribe!

Recommended: