How to write a good ad and quickly sell a used item

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

The photo and caption matter, but the price is more important.

Take quality photos

Photography is an important part of your ad. Even if you are very eloquent, descriptions without pictures will interest fewer potential customers. Therefore, pay more attention to the pictures.

Prepare a thing for a photo shoot

What is not visible to the naked eye can suddenly become visible in the photo and ruin the whole experience. Therefore, first of all, wipe or wash the product. Dust and stains don't belong in the photo. Complete the equipment with wires, headphones, adapters - everything that you are going to give along with it. Iron your clothes.

Find the right background

To show the product with your face, you will need a contrasting solid color background. It is not necessary to use a studio backdrop - on the contrary, if you overdo it, the buyer may decide that you represent a store and scroll through the ad.

A good background will help you get a good look at the product.

Wait for the right light

Daylight without direct sunlight is what you need. Electric lighting and even more so a flash, if you are not a professional photographer, can play a cruel joke: create non-existent imperfections, distort colors and generally ruin the impression.

Take a photo of the item

Take multiple photos from different angles so the buyer can see the item. If she has flaws, take a close-up photo of them. If you just write in the ad that, say, there are scratches on the wheelchair, the client's imagination can draw something terrible. And with a snapshot you will show that there is nothing wrong.

The perfectionist should look in advance which photos are posted on a particular site - horizontal or vertical - and make options for each. The most versatile are still horizontal.

Compose your ad

Come up with a title

Usually the number of characters in a title is limited, so you have to meet the limit. In the first step, choose the words by which potential customers will search for your ad. First of all, it is, of course, the very name of the product:

• Bike.
• Puppies are a mix of shepherd and poodle.
• The dress.

Too many ads will fit such queries. Therefore, you can use additional words to narrow the search parameters and at the same time give more details so that the buyer is interested in your offer:

• 7-speed bike.
• Puppies a mixture of shepherd and poodle in good hands / free.
• Dress for a girl.

At first glance, “dress for a girl” seems like a curious phrase, because there are hardly many similar offers for boys on the site of free ads. But if you try to search, it turns out that this is a very popular query. Obviously, this is how children's dresses are separated from adults.

And this is also a working life hack: see how people formulate their proposals.

If there are still signs in the title, you can add information that will stimulate consumer interest. Here it is important to understand which product should hit the emotions, and for which it is better to add operational details. For example, it is pointless to emphasize feelings in the heading for a laptop, it is better to add that it has an additional memory card. But with puppies, for example, emotions will work great:

• Bicycle 7 speeds basket as a gift.
• The cutest puppies a mixture of shepherd and poodle in good hands / free.
• Princess dress for girls.

Write a description

Like any businessman, you are not selling a product, but the benefit that it will bring to the customer. Through the prism of this, and write. Keep in mind that things that are obvious to you are not always known to everyone. Therefore, clarify the technical details, write about the capabilities of the product, the hidden benefits that you saw during operation.

Women's bicycle Giant Simple Seven W 2014 (since 2016 the model is not produced). Cruiser, frame material - aluminum alloy, wheel diameter - 26 inches. Seven speeds, rear derailleur and Shimano shifters. V-Brake brakes. A great option for a leisurely city ride.

Weight - 12, 2 kg, comfortable enough for a girl to lower it and raise it up the stairs. The seat is comfortable, suitable for long cycling trips. Looks great in photos. Operated infrequently and only in the city. The set includes a wicker basket.

Set a price

You will have to research the market in order to understand how much buyers are, in principle, ready to purchase your product. This is the decisive factor.

Specify delivery terms

You can bring the goods or meet with the seller in neutral territory, send the item by mail or courier. Immediately consider all the options and indicate those that suit you and do not categorically suit you. The more opportunities you offer, the larger your circle of potential customers. But you shouldn't forget about your convenience either.

What to remember

1. The most important thing is quality photos and a good headline. But in the end, everything will depend on the price, because the number of views is one thing, but the fact of sale is another.
2. You are selling a benefit, not a product. Proceed from this in your every action.
3. If the item is in demand from buyers, you will sell it quickly with any ad. Something less useful to people, even with a perfectly composed ad, can hang on sites for years.