How to compose an ad to quickly rent or sell an apartment

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Take beautiful photos and talk about the subtle benefits.

Research your target audience

To write an ad that will interest buyers or tenants, you need to indicate what opportunities the apartment will open for them. To do this, you need to know what kind of people they are and what kind of housing they are looking for. Choose your arguments based on this.

Determine the circle of potential customers

Think about who might be interested in the apartment. If you rent a tiny studio near a university, a student will surely like it. This means that the ad can indicate that there are many shops, bars nearby and there are only three stops to the center. But a large family is unlikely to call, so there is no need to list kindergartens and schools.

It is important to remember that when renting, it is enough to indicate those bonuses that are already there. The tenant is unlikely to be delayed for decades. And it is important for buyers of real estate to show both actual advantages and potential ones. If a metro station is built nearby in five years, this is an excellent argument.

Find out what people are looking for

If you don’t make money by renting or selling apartments and haven’t come across this before, it’s hard to imagine what people are looking for at all. Fortunately, they write about it themselves. So head over to the free classifieds site or social media and research what potential customers need. So you will understand what is worth writing about.

For example, it is important for tenants what furniture is in the apartment, whether it is possible to move in with animals, how long it takes to get to the metro.

When selling, the algorithm is similar. Search, ask around, what people want from housing. Are parks within walking distance? Hypermarket nearby? Parking in the yard? Write these points down so you don't forget.

Take quality photos

Pictures speak about the apartment more eloquently than any words. If there are no images, the potential client will simply miss your ad. First, nobody likes to play telepaths. Secondly, this makes you look like an unscrupulous agent who, without the owner's knowledge, sells or leases his object in order to get a commission. Therefore, you have to try.

Clean up before shooting. Your eye is blurry, but the camera may suddenly detect a stain on a windowsill, a cobweb in a corner, and socks on a chandelier. Take out the excess from the room during the photo session. Conversely, bring cozy items such as flowers in a vase.

Shoot in daylight whenever possible, but try not to shoot against the sun. Artificial lighting makes rooms less inviting. And in the photo against the sun, nothing will be visible.

For the sale of an apartment, try to make more general plans that will make it clear its condition. It is better to be honest here, as people will see later that there is a stain from leaks on the ceiling, and in the kitchen there is paint from the century before last. It should also be clear to tenants from the photo what kind of furniture and household appliances are.

Find and scan a floor plan of an apartment if you are selling it.

It is important for buyers to see what the layout is, which walls are load-bearing, and which are capital, what shape of the room, and so on. Having a plan increases your chances of getting a call. When renting out, this is not at all necessary.

Decide on the price

You can't just put out the numbers you want. More precisely, you can, but be prepared for the fact that no one will call you. Both too high and too low a price are equally frightening. In the first case, everything is clear: the person will simply shrug his shoulders in bewilderment. And in the second case, the potential client will see the catch and decide that you are a scammer. But even if not, it’s not in your best interest to sell cheap.

In a word, you have to study the market to understand how much apartments similar to yours cost. The easiest way is to look for analogs on Avito or "CIAN". Consider the condition of the housing and the entrance. If an apartment with a golden toilet in a neighboring house is rented out for 150 thousand, this does not mean that yours with grandmother's repair will be removed for 140 thousand. Be realistic.

Search result for a two-room apartment in the center of St. Petersburg according to the same parameters

Search result for a two-room apartment in the center of St. Petersburg according to the same parameters

Collect information

When selling an apartment, it is important to indicate:

• year of construction of the house;
• material;
• whether the house was overhauled and when;
• total and living area, parameters of each room;
• the height of the ceilings;
• the presence of a balcony or loggia;
• view from the window.

But some things, such as the view from the window and the presence of a balcony, will also interest potential tenants.

When listing technical information, remember that you are writing for people. Avoid the highly specialized abbreviations that realtors use. The phrase "combined bathroom" looks better than "s / s".

This is also where the results of your audience research come in handy. You will be able to appreciate the advantages of the apartment in order to show them to the client.

Come up with a title

The headline is immediately striking, so include the most important information in it. It should also be short: most ad services have a sign restriction. For example, it can be "Selling a one-room apartment" or "Renting a studio". If you are the owner, you can indicate this as well, as potential customers will be attracted by the absence of a commission.

Epithets are best avoided. This is a useless waste of signs that no one is falling for.

Write the main text

The ad shouldn't be long, but it shouldn't be too short either. It is optimal if you indicate all the important information, but slow down when you are drawn to the lyrics.

Think over the structure

The text must have internal logic. For example, in your ad for sale, you can include the following items:

• technical information: footage, year of construction, and so on;
• information about the renovation, the advantages of the apartment;
• infrastructure features;
• conditions that facilitate the conclusion of the contract.

Ideally, the text should not duplicate the data already specified on the page. So, if the site has separate columns for technical information, you can skip this item.

Describe the benefits

You have done a lot of preparatory work, so everything should be simple here. But avoid phrases that can be interpreted in two ways. For example, you put into the “Ring Road under the Windows” the idea that it is easy to leave from here to any area. And the buyer reads about exhaust and noise.

Work through possible objections

Some data, like the year of construction or the last floor, is difficult not to indicate. And here the buyer may have doubts: suddenly the house is falling apart, and the roof is leaking. Then you need to make it clear in the text that there is no problem. But don't make excuses. Indicate objective data or reasons why doubts are unfounded.

House built in 1904. Wear of load-bearing structures - 37%. Overhaul was in 1968, the next is scheduled for 2031.

Together with the title, it will look something like this:

I sell a two-room apartment, owner

I sell a two-room apartment in a brick house built in 1956. The seventh floor of seven. There is a technical floor above the apartment. The roof was overhauled in 2015.

The total area is 45, 32 m², living rooms - 11, 02 and 10, 06 m², kitchen - 10, 46 m². Ceiling height - 3.5 m. Separate bathroom, water heater installed. Rooms of the correct form. The walls are not load-bearing, redevelopment is possible. The apartment has a storage room of 5 m², which can be converted into a dressing room. Loggia with underfloor heating. In 2010, all wiring was replaced. At the request of the buyer, we can leave the furniture. The view from the windows is to the courtyard. There is parking.

To the subway 10 minutes on foot. Near the house there is a ground transport stop. Within walking distance of schools, kindergartens, a clinic, shops and Central Park.

Direct sale. No one is registered in the apartment. First sale after privatization, one adult owner.

Check the ad

No one will cross out mistakes with a red pen. But if the text is full of typos, then it will not be very pleasant to read. A potential buyer or tenant will give you the wrong impression and may not want to do business with you.

Collect your ad

It remains to take the title, photos and text, publish them and wait for calls.