Why no one comes to your site and how to fix it

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Probably people just don't find your site on search engines. This is fixable.

Now, most people associate the Internet with YouTube and social networks, and much less attention is paid to classic sites.

But they still remain an important tool for delivering information and communicating with the audience. Someone needs a website for business development. And it can be either a 5-page "business card" of a company in a provincial city, or a large online store or media with a million audience. Someone has a personal blog in which from time to time they share their thoughts with other people. There can be many reasons for creating a website.

But there is something in common for any project: everyone needs attendance.

How to find out how many people visit your site

Search engines have created special services - Google Analytics and Yandex. Metrica. With their help, you can track user behavior on the site, find out what requests and where they came from, what pages they viewed.

Here is an example of a traffic source report:

And by the most viewed pages on the site:

To get the same information on your site, you need to place the tracking counter code on its pages. Below are links to official instructions that will help you do this.

Google Analytics Connection →

Connecting Yandex. Metrica →

If your site is powered by WordPress or another popular engine, you can add the code through a special plugin, which is literally done with one click:

For other common CMS, you can find similar plugins without problems. After installing the tracking code, information will be collected from you for analysis.

How people generally find sites in search

Few people think about what algorithms are behind the laconic search string, thanks to which we get links to the necessary information. Search engines scan the entire internet, but we get sorted information already.

This sorting is carried out by algorithms taking into account three groups of factors: internal, external and behavioral. We are talking, respectively, about the content of the site, external indicators of authority (who and how often links to your site) and how exactly users interact with your resource: are they satisfied in the end or just close the tab after a few seconds.

All these factors represent a certain set of quality criteria that a site must meet in order to rank normally in the search, get to its top lines, and not get lost somewhere on the 100th page.

There are really many of these criteria. I recommend checking out the infographic from Zyppy.com, which lists hundreds of the most influential ones.

A number of the most important ones can be distinguished, which I will talk about further. By adapting your site to these requirements, you can significantly improve its "visibility" in the search results and achieve an increase in traffic.

7 Ways Everyone Can Do It To Increase Website Traffic

Website promotion is always a complex work, since search engines also evaluate sites in a complex way. And here's what you need to start working on first.

1. Write articles on popular topics

Even if you have excellent writing skills, it doesn't help much if you write on topics that are of interest to a few other than yourself.

The bottom line is that search can lead people to the pages of the site only if two conditions match:

• users are looking for specific information on a specific request;
• this information is on the page of the site.

If only one condition is met, this is not enough. If you write about the peculiarities of growing vines in the climatic conditions of the middle zone of the Russian Federation, the information may be useful, but there will still be no transitions from the search, since no one is looking for such a thing.

You can check search queries on a specific topic using special services, of which there are quite a few. I recommend paying attention to Ubersuggest for Google statistics and Wordstat for Yandex statistics. We just drive the key phrase into the line for analysis and get the information.

2. Make eye-catching headlines

This applies to both the titles on the page, which visitors see, and the content of the Title and Description meta tags, which are displayed in search results.

The more attractive they look, the more users will click on them. After all, a position in the top is not a guarantee that you will have a large number of clicks. Interesting headlines decide.

3. Share your content everywhere

If content is king, distribution is queen. And even very interesting articles may not be read by anyone unless some effort is made to distribute them.

Share the link to the article on your social media pages, ask your friends to repost it, send it to your friends in messengers, recommend it in a suitable forum thread, sign the site address in your email, share it in thematic groups on Facebook, and so on.

There are a lot of options for distributing content, most of them are free, and such an active "seeding" is a positive signal for search engines, refers to the external ranking factors already mentioned at the beginning of the article.

4. Add a website to the webmaster panel

We will assume that you have already added the analytics counter code, and this will be the next step. Panel for webmasters from Google - Search Console, from "Yandex" - "Webmaster".

This will allow you to track the indexing of a site in search, see what requests it is shown for, monitor statistics for the site as a whole and for its individual pages.

5. Eliminate technical problems

If you have sufficient skills for this, you can do everything yourself, if not, hire someone who can do it. You can find out about errors in terms of indexing by search through the already mentioned panels of webmasters.

There are special services for quick analysis, where the result can be obtained in just a minute. For example, Be1.ru.

An audit through the service is completely free, and according to its results, you can understand what errors are on the site, and get recommendations on how to fix them.

6. Modify weak pages

These include any page that meets at least one of the following points:

• any useful content is completely missing;
• no Title and Description meta tags;
• no illustrations, although the theme suggests their use;
• the text is not formatted, but simply laid out with a solid canvas;
• the information is outdated and requires updating;
• there is no optimization for any group of keywords.

Each page should be optimized for a relevant query and provide the user with high-quality information on it. Otherwise, its value for both users and search is rather low.

7. Provide loading speed and adapt the site for mobile devices

These are very important ranking factors that affect the perception of the site by search robots and the visitors themselves. Sites that load slowly and are not responsive to mobile browsing are ranked lower in the search.

There are several ways to do this:

• install special plugins for caching information (for example, WP Super Cache for WordPress);
• reduce the volume of images on the site, which is easy to do with the help of graphic editors;
• make the design responsive by ordering revision from specialists or by purchasing a ready-made responsive design template on Themeforest.net.

You can check the site loading speed using the GTmetrix.com service, and see how it looks on mobile - at Iloveadaptive.com.

What mistakes should not be made

Search engines don't just reward people who do well. They also punish for breaking some rules. Such sanctions are called filters. And here's what you can get them for:

1. Copying other people's texts, which can result in not only search engine sanctions, but also problems with the law.
2. Excessive mention of keywords on site pages (filter for over-optimization).
3. Backlink abuse. To be more precise - attracting links from low-quality sites in a short period of time and in large numbers.

There are many things that are practically useless from the point of view of search engine optimization and promotion, but it is the three listed above that can also do a lot of harm.

I hope you now understand that not everything is as complicated as it might seem at first glance. And to increase traffic to your site is within the power of everyone.