Empathy and design. How Google helps people with disabilities
Empathy and design. How Google helps people with disabilities
Anonim
Empathy and design. How Google helps people with disabilities
Empathy and design. How Google helps people with disabilities

At a recent conference, a special correspondent for Fast Company magazine spoke with UX experts and here's how they think designers can get an extra billion users.

According to the World Health Organization, every seventh person in the world has a disability. Astrid Weber and Jen Devins, Google's design experts, think this is a wake-up call for designers to stop such people from using their products. Here's what they are missing.

Application colors

Color blindness, or color blindness, is one of the most common disabilities. About one in twelve men and one in two hundred women are color blind. This statistic confirms the fact that designers have to be very careful about the color scheme of an application.

While this problem seems far-fetched to the average user, it makes it more difficult for users with disabilities to work with devices.

Designers don't put themselves in the user's shoes

Empathy will provide an opportunity to understand the user, but many designers do not think about it. You need imagination or feedback from all users to make a user-friendly app.

We would like designers to see app development as a journey. Put yourself in the user's shoes. Think about how a blind or deaf person will use your app and pay attention to the UX.

Astrid Weber

Need to know the needs of users with disabilities

“There is no substitute for the experience of observing the user who is using your application,” says Weber. The expert suggests that designers pay more attention to working with users and collecting feedback. Here's how Google tested Google Calendar:

There were many different reactions. Some developers were in a depressed mood because their application made users feel a little uncomfortable. Others, on the contrary, rejoiced seeing that users, with the help of their developments, could do what they could not do before.

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Weber and Devins believe that designers initially need to build applications with the expectation that they will be used by people with disabilities. Otherwise, in the future it will have to be redone practically from scratch.

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