How to analyze and improve the website? Site-Auditor

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

We continue the section “How to make a website”, but this time the conversation will not be about creating, but about analyzing and improving an existing site. Optimization is impossible without high-quality deep audit. It is necessary to literally enlighten the subject with an X-ray, turn it inside out, and then all his hidden ailments and ailments will appear, which can then be successfully cured. A free program called Site-Auditor, proven for years, will help in this matter.

is a specialized utility with a ten-year history and an active audience of 150 thousand users. There are no fashionable beautiful things here, but there are a bunch of possibilities that can satisfy the needs of a professional.

By specifying the address of the site of interest, the user in one click receives all the key necessary data on the site from the relevant and not very relevant search engines on the Runet (Yandex, Google and even Bing), including the position in the search results according to the list of requests generated by the user.

If the site has a Rambler Top-100 counter, Site-Auditor will additionally pull up data on visitors and page views for the last week from there, and if counters from other systems are found, the program will provide links to them.

All received information is stored locally on a computer for further study and analysis of dynamics.

Now we will demonstrate the main features of the program using the example of analyzing an online store. To begin with, we carry out an express analysis of the main indicators of the site on the corresponding tab of the program.

Then we go to and enter the most general global query for the site of interest to us. This is an online store selling fur coats, which means that the word "fur coats" will be the request for it. Since the store operates in Pyatigorsk, we set this city. Thus, we will receive a list of key queries for which it makes sense to track the position of the site.

The list of requests is copied to the appropriate Site-Auditor tab, after which it is transferred to the check section for visibility analysis with one click.

Since we are only interested in the situation in Pyatigorsk, we indicate this city in the program settings.

It remains to run a visibility check. The program will display the position of the site for each of the specified requests.

In the future, the user can not only track current positions, but also observe the dynamics of changes in positions based on previous checks. To do this, check the "Compare" box, and Site-Auditor will display the changes in positions for each request compared to the previous check.

Basically, that's all. Other subtleties of the formation and processing of data are clearly described on the Site-Auditor website, and answers to possible questions and solutions to possible problems are in.

The program is completely free thanks to the website builder, which became the general sponsor of the project.