Does business need social media

With the help of social networks, you can not only strengthen the position of the company, but also build it up anew. And you can shatter everything or completely destroy it: it is important to be able to use the tool. And to know exactly in what cases he will help the cause, and in what cases he will harm.

Social networks are needed if …

Gotta sell

The most honest and most popular reason to start your own company account is to increase sales. Main content - product and workflow photos, product stories, customer reviews. Small description texts can sometimes be diluted with longer stories about how much benefit your product has brought in a particular situation, backed up with illustrations.

For example, representatives of a food delivery company introduce potential customers to farmers and provide the most complete information about the product. They also talk about team members, share the story of its creation, provide helpful reviews, and post recipes that you want to keep.

The latter is especially important. Posts that your followers share and save last longer than others. For the same reason, publications should be regular.

To give the page solidity and increase the list of potential customers, it is worth investing in targeted advertising.

Loyalty needs to be increased

The case when sales are carried out through other channels, but I would like to give the audience more information about the brand.

Unusual content grabs attention and increases loyalty. One of the more successful examples is Soda's Instagram account. Not the brightest item among other products both in the store and on social networks, right? Obviously, the classic version with stories of useful properties and uses will be ineffective. And then the pack of soda takes and turns into a character! It is not known whether sales have increased, but universal love is for sure.

In order to emphasize your status as an expert, you need to know a little more than others, and do not hesitate to talk about it. Well, advertising is needed, of course. A motivational trainer with three hundred followers doesn't look very convincing.

Need to save

A suitable option if there are not enough resources to create your own website yet. Or its absence is the principled position of the company. You can organize everything on social networks by making a convenient navigation by hashtags. A well-designed Instagram account or Facebook page can be shown to a client, investor and even a journalist.

"Atypical farmer" Anna Akinina, according to her, started blogging for fun. For several years of active work, it has become a popular platform. Despite the varied content, it is difficult to get confused in this account: Anna regularly publishes posts in which she reminds her of which hashtags she uses and what the reader will see after following them.

We must take care of the future

If you are collecting material for a book or preparing to launch a series of lectures or master classes, you need to not only structure the information, but also receive feedback, monitor people's reactions to specific topics and ideas. By and large, the number of subscribers is not so important to you. The main thing is to have an engaged audience that follows the publications and actively comments on them.

In this case, social networks are an online diary, a foundation for future more serious work. A great example is Nika Belotserkovskaya's “serial killer” page. The writer concisely and captivatingly talks about her life, friends and meetings, and, of course, publishes recipes. And then she collects a book from them, which her subscribers are already looking forward to.

Even if you fear that you will not have enough inspiration or finance to maintain long-term work accounts, this is not a reason to give up the pleasure of creating them. You can always leave nicely and reappear with a new powerful story even three years later, recruit a fresh audience and cheer up the surviving one.

Social media can hurt if …

The expert is not real

The status of a professional is important. And it is equally important that it be confirmed not by a narrow circle of interested parties, but by a large number of loyal subscribers. Such an expert will be trusted not only by clients, but also by advertisers.

But sometimes it happens that the activity of your favorite blogger is just a well-coordinated work of a team of specialists. If the content is entirely generated by a group of strangers, then it is best to refrain from the temptation to start your own account. If one of the contributing authors unexpectedly stops writing their stories, the reputation of the expert or brand will be at risk.

Subscribers are very attentive. They do not forgive mistakes and notice the smallest mistakes. And the more successful the business, the more picky those who follow it.

There are nuances

This is obvious, but nevertheless: you should not advertise your activities on social networks if it is illegal. For example, you do an amazing manicure or provide computer repair services, but your business is not officially registered. Or if your employees are working illegally.

Everything related to the payment and receipt of money must be documented. Otherwise, it is too risky to start your own pages and talk about your business in public.

Not enough capacity

It is important to weigh everything even before creating a functioning account. Is the business ready for an influx of customers if it suddenly happens? It's not difficult to create a working page that draws additional attention to the product. But getting three times as many orders the next day and dealing with all of them is another matter.

It is important to calculate everything on the shore: will there be enough funds, people, ideas. It happens that momentum is gained gradually and everything develops harmoniously. And it happens differently. Reputation is at stake, so it's best to first calculate all the possible options. Take your time if you are not ready for an unexpected surge in customer attention.

Of course, businesses need social networks most often. It is only important to understand that each company has its own input and must be taken into account.