2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
We continue to share with you useful books that will help you in your professional life. Today we have a selection for content marketers.
Classic promotional articles and press releases are slowly becoming a thing of the past. Your audience wants more: not just informative content, but useful information to benefit from. People want you to solve their problems. This is the purpose of a content marketer - to provide the consumer with high-quality and useful content.
A content marketer does not advertise a product in the literal sense of the word, but his task is to make sure that the target audience takes the action he needs. A content marketer can be called a multi-source: he combines the knowledge, skills and abilities of several specialists.
Our selection includes books on both content marketing and advertising, copywriting and management.
“Content Marketing. New Methods for Attracting Customers in the Internet Age ", Michael Stelzner
Michael Stelzner, a talented content marketing specialist and social media expert, will tell you what content is in demand today and how to promote it using social media, how to gain the trust of the main target audience and how to attract experts in your field to create content.
“Content, Marketing and Rock and Roll. Book-muse for conquering customers on the Internet ", Denis Kaplunov
In his book, Denis Kaplunov, a well-known Russian copywriter, will share the secrets of creating engaging, exciting and useful content for your audience. And not only texts for websites or social networks, but also photos, videos, e-mails. You will learn how much time you have to win the attention of users, how to stay ahead of your competitors and at the same time not forget the main thing - to create valuable and useful content.
“Selling content. How to link content marketing, SEO and social media into a single system”, Lee Odden
Creating valuable and quality content is only half the battle. It is also important to make sure that, say, a visitor to your site can easily find it, and not scour the numerous sections of the menu. It is worth remembering the need to optimize content for search engines and, which is especially important today, for social networks. In addition, in his book, Lee Odden shares tips to help you plan your content wisely and measure its effectiveness.
Content Marketing Management, Robert Rose, Joe Pulizzi
In the 21st century, customers are no longer enough for companies. They need loyal consumers, brand-loyal people - “agents” who will not only buy a product or use a service themselves, but will also advise friends and acquaintances to do the same. Robert Rose and Joe Pulizzi will tell you exactly how to create content that will help form a pool of loyal consumers. In addition, you will find information on how to incorporate content marketing into the overall marketing strategy of a company, and case studies that will show you how the techniques listed in the book work.
Content Strategy Fundamentals by Erin Kissein
Developing a content strategy and sticking to it is very important. Erin Kissain, editor and head of content projects, in her book will share not only the baggage of theoretical knowledge on how to create high-quality, useful and just cool content for your company's resources, how to develop a competent and viable content strategy, but also practical experience that she has accumulated over the years of work in the profile.
“Marketing from A to Z.80 Competencies Every Manager Should Know ", Philip Kotler
Content marketing is content marketing, but classic marketing is the basics that should be known to everyone who wants to succeed in this field. And who to turn to in this case, if not to Kotler. His book is a handbook for millions of marketers, not only beginners, but also professionals. Classic marketing tools and innovative developments that are being introduced into practice before your eyes - this is what you can read about in the creation of Philip Kotler.
“Hacking Marketing. The Science of Why We Buy ", Phil Barden
A successful content marketer needs to be an empathetic psychologist and have an excellent understanding of consumer insights. You create an intellectual product not just for show and not even for search engines - you create for people, and they are always driven by specific emotions, feelings and habits. Your task is to understand what attracts and what repels your target audience, what information they will accept with a bang, and what - quite the opposite. With all this and not only you will be helped by Phil Barden's book.
Email Marketing. Comprehensive guide ", Dmitry Kot
Many people dislike email newsletters because they find them annoying, monotonous and useless. You can change this bias and take email newsletters to the next level: make them interesting, easy to read, motivating and useful to the recipient. And the creation of Dmitry Kot will tell you how to do it.
"How to Write to Be Trusted" by Kenneth Rouman, Joel Rafaelson
Trust is what the communication between the content marketer and the audience should be based on. A content marketer probably knows how to create exciting and selling texts, but write in such a way that the audience trusts you, not everyone can have an honest and open dialogue with them. How to create texts that will be trusted, how to successfully conduct business correspondence and how to create a brilliant resume - these are the secrets the authors will reveal in their book.
Ogilvy on Advertising by David Ogilvy
As we remember, a content marketer has the skills of several specialists, including an advertiser. Because of this, the content marketer's library needs to have a decent book on advertising, and David Ogilvy's work is one such book. The classic of advertising theory, talented and successful practitioner David Ogilvy shares his experience and reveals the secrets of the advertising industry. Although, if you have a specialized education (marketing, advertising, PR), you probably read this book during your university years. Well, if you missed it, then you have a great opportunity to make up for it now.;)
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