2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
We continue to share with you noteworthy books that will add to your professional library. Our collection today is dedicated to marketers.
We have already shared with you a selection of books that will be useful:
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- creative people.
Our new selection of books will help add to the professional library of marketers. If you are interested in any books, then click on their title - so you can familiarize yourself with the reviews that were written by the authors of Lifehacker.
If you've ever been disappointed in marketing, then this book is for you. Michael Stelzner believes that in today's environment, people have learned to ignore traditional marketing gimmicks. In this regard, the author of the book suggests looking for another lift for business.
Lift is the way a company grows by capturing audience attention with insight, working with outside experts, and reducing advertisements. The main goal of such a marketing policy is to gain trust in your company from potential buyers.
Michael Stelzner
This book is about how to master lift and learn to attract customers in the internet age.
The book will become an indispensable tool for people who have recently started to engage in email marketing. You will find out where to get subscribers, when and how often you need to send a newsletter, learn the rules for writing letters, types of letters and cases when it is appropriate to send one or another type of letter.
The publication will be interesting not only for beginners - people who already have experience in the field of email marketing will also discover something new for themselves. Each chapter of the book ends with a homework assignment to help you practice what you just read.
It is important that your subscribers trust and trust you. The abundance of advertising causes rejection, obsession - repulsive. Try to benefit the subscriber, and he will pay back in return.
Dmitry Kot
Every customer is your potential speaker.
Andy Cernovitz
In this book, you will learn about one of the cheapest and most effective types of marketing - word of mouth. You will understand how to make people talk about your company or your products; learn to create viral topics; get acquainted with such a concept as "net support index", and successful examples of implementation of the presented methods.
A book for beginners in digital marketing, in which Damir Khalilov has laid out on the shelves everything an SMM specialist should know and be able to do. Here you will not find the secret of the wow effect that would help you gain a million likes, reposts and subscribers in a few days, but as a handbook for a novice SMM manager, this is a worthy publication.
The book has an interesting feature: the author does not cite a single foreign brand as examples - only Russian companies and campaigns.
The author of the book is a professor at the Massachusetts Institute of Technology, who has been researching behavioral patterns and features of human behavior for many years.
If you want to understand why your customers prefer one product over another, what they are guided by and how they are more likely to behave in a given situation, then you should read this book.
"Behavioral Economics" is filled with experiments and stories that make it possible to verify the effectiveness of the methods and patterns presented in the book.
A book that will be useful for both marketing managers and heads of the marketing department.
Nothing leads to bad decisions as often as not listening.
This book will teach you to listen to colleagues and clients and, accordingly, find a common language with them, avoid misunderstandings. In addition, here you will find techniques to help you get the most out of what you hear. After all, 90% of all problems can be solved with words.
Another book dedicated to word of mouth as one of the most effective channels for increasing your company's awareness and increasing sales. In the book, you will learn about six principles of contagion that will help people start talking about your company or your product: social currency, triggers, emotions, copying society, practical value, stories.
The phrase "connections are everything" is very relevant today for most professionals, and marketers are no exception. In her book, Keith Ferrazzi talks about the basic rules of networking. You will find out with whom, when and where it is best to make useful contacts.
The book is interesting because in it the author shares his own story.
I realized that intelligence, talent and origin are not the most important thing in life. You can't do anything alone.
Kate Ferrazzi
After reading the book, you will learn how to write business proposals that really work. The book contains both theoretical advice (structure, design, and so on) and practical. You will get acquainted with examples of not only successful commercial offers, but also failed ones, after reading which you will be able to draw a conclusion about how to never write commercial offers.
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