What happens if you start telling people the truth?

Honesty and … personal branding. Branding used to be mostly corporate. And now, personal branding is sometimes far more important than a company's brand. How are personal branding and honesty related? Directly. Because when you build your brand, you cannot be honest people and you find yourself in your own trap. And in order to get out of there, you need to start telling people the truth again. But the truth is, people don't really like honesty. And this applies to both the business world and the personal environment. What happens if you suddenly start answering questions honestly and telling you how you are really doing?

Which friend is better: the one who will tell the truth because he is not indifferent to his friend, or the one who will remain silent or say that the choice of a life partner / work / new home / tie is not even anything, just to like it? As practice has shown, the best is the one who assent or shrugs off his hands. And the one who honestly answers the question turns out to be the enemy in the end.

The same goes for work. If you are building your personal brand, then you must be successful: publish beautiful photographs with beautiful and successful (and you can have both separately) people in beautiful places; give comments in fashion magazines; periodically star in front of cameras and cameras and delight your fans with photos on Instagram and Facebook. And no one is at all interested in knowing, even harmful to know that you really hate taking pictures, that you are already tired of giving comments, or that you want to stay as far as possible from those with whom you constantly flicker in photos?

But you cannot do this, because then you will lose the respect of the public and your clients. You will lose your own brand and, as a result, money. But for a long time it is also difficult to endure, and sooner or later a person has a nervous breakdown, because he constantly lies to himself and those around him.

It's like signing a contract with a company - you can't talk bad about it as long as you work with it. But as soon as the contract expires (or you yourself break it with all the ensuing consequences), you again become free and can, finally, express your real feelings for the brand with which you worked. But breaking the contract with oneself is much more difficult.

What will happen if you suddenly start telling everyone the truth? And it will be very fun! Believe me, I know what I'm talking about;)

People will stop talking to you

If you start telling the truth, be prepared for some people to stop talking to you. These can be your family members, your friends, your colleagues, and your investors. Get ready for the fact that your environment will change dramatically, and this applies to both real people and your "friends" on social networks.

When you speak the truth, it is difficult not to offend someone. But it is also known that only those who benefit from it are offended. If a person is honest with himself, it is very difficult to offend him. He can only cause bewilderment by his action.

People may think you are taking your own life

Imagine what would happen if you start writing only the truth to your tape? Most likely, if the day turned out to be difficult, each post will resemble a suicide note or it will clearly show signs of manic-depressive psychosis.

People will start to think that you are out of your mind

Reading your notes or communicating personally with you, many will start to have a completely natural question: "Are you crazy ?!" It is possible that they will start asking this question to your friends or loved ones and wondering about your general mental state. Someone may politely advise a good psychoanalyst.

People will start to get scared

People will start labeling you. Someone will say that you are just trying to stand out from the crowd and be “different” (city crazy or crazy genius - who will understand?). Some would call it an upstart. Telling the truth is not entirely natural behavior for modern Homo sapiens, and no one likes it when at a corporate meeting someone gets up and starts telling the truth about what is wrong. In general, few people like it when they tell the truth about knowingly unfortunate things.

People will start to find you funny

After others get used to your statement, some will even find you amusing and people will slowly start coming back to you. They will be wondering what this madman will play this time? And, most importantly, they will be sure of 100% truthfulness of what you have written or said. You will become almost the only source of "uncensored" news for them. You will become something like a series, from which it is difficult to break away, only cooler.

People will start to trust your advice

After the addictive and addictive stage, people will start to trust you. Because they will know for sure that you will tell them the truth, and will not sing beautiful stories in their ears just to sell something. They may not love you, they may even be afraid of you, but they will come for advice anyway. You can become something of the last resort, King Solomon in your settlement.

You will become free

And the last, most enjoyable stage - you will become free from your own golden cage of your own brand and build yourself a new brand that will have no boundaries. If earlier, you did not say what you really liked or what you really thought about this or that occasion due to the fact that you were afraid to displease someone or lose friends, now you can safely say what you really think. Because there will be people next to you who like you precisely because of their personal preferences, and not because you agree with them just to please.

And it will definitely become easier for you, because now you will not need to keep track of what you wrote, or what you put on, or who you now appear in photographs with. You are you. And next to you are those people who love you, appreciate you and trust you precisely because of this.

Do not confuse honesty with outright rudeness and rudeness. This freedom does not mean at all that you can say nasty things to the right and left. This freedom means that now you can build your personal brand on trust, make yourself only better, and learn to take responsibility for what is said.