How to get the most out of Instagram if you're looking for a job

1. Make the right impression

First of all, evaluate the content of your profile. Consider if he shows you like a pro. This does not mean that all publications should be devoted only to career achievements and dreams of its growth. Just imagine what impression the recruiter will have of you when they look at it. Ideally, your Instagram should showcase you as a versatile person.

If you have a private profile, you may need to open it. But setting up a separate account just for job searches is probably not worth it. This can make it feel like you are hiding something. Remember that recruiters look at pages on social media because it is important for them to understand who you are in general.

2. Demonstrate your skills

Nobody forbids posting a photo of your dog or a new dish that you have learned to cook. But if you use Instagram to look for work, be sure to showcase your professional skills, accomplishments, experience, and values as well.

For example, if a year ago you spoke at a conference or achieved a meaningful goal, post a photo of the event and add a short explanation. For example: “I can't believe it was a year ago! It took a lot of work, but it's nice to see the result now [indicate the specific result here]. " Be sure to add your industry specific buzzwords and event hashtags.

3. Learn about the right companies

Social media gives you a peek into the inner workings of an employer you are interested in, such as seeing photos of an office or finding out how employees are spending time together. Many business pages also feature corporate values and future vacancies.

Explore the publications of the companies you are looking for. This will help you understand what matters to them, what their culture is, what they expect from you as a candidate, and what you can expect from them. For example, if a company talks about how it supports its employees or what opportunities for development it provides, this is a good sign.

4. Interact

Subscribe to companies of interest to you and respond to their publications: like, leave thoughtful comments, participate in surveys. It will also be helpful to subscribe to the profiles of key individuals in the organization and recruiters. This can be a great way to get attention. The main thing is not to overdo it and not to behave intrusively.

5. Use hashtags

Explore what is being posted on Instagram with hashtags # jobs, # jobs, # required, # looking for an employee and the like. Subscribe to the most suitable for you to track offers. If your industry has its own characteristic hashtags, follow them and add them to your posts.

Also pay attention to which tags your dream employers are using. When appropriate, share their content and their hashtags.

6. Get Algorithm Support

The more you follow a certain type of company, the more Instagram algorithms will help you - suggesting similar companies and profiles, as well as suggesting your account to them. At the same time, subscribe to the pages of professional associations in the area of interest to you to keep abreast of news and trends.

Start treating Instagram as a visual resume with your skills, interests, and accomplishments. With it, you can create a personal brand and show the world your professionalism. Take advantage of this - and you will have a better chance of establishing yourself.