6 Reasons Successful Companies Are Hiring Gen Z

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

While HR was pondering what to do with millennials, a new generation entered the job market. They are pampered but down-to-earth and tech-savvy better than you. We made a portrait of them together with.

How Generation Z is different from the rest

Generation Z was born at the turn of the last century. Some sociologists date back to 1997, others - from 2000. The main difference between people Z - they do not know the world without digital content, social networks and smart technology. They are called centennials from the word centennial, because they are supposed to live for 100 years.

Centennials were just learning to read when the last Harry Potter book came out. The Gangnam Style song might well have played on their 10th birthday. Even then, they knew how to run it on a smart device and bring it to speakers via Bluetooth. Presidents who tweet seem natural to them. But the phone calls are surprising - why, because you can write or send a voice.

Senior Centennials are now 19-22 years old. And they start looking for their first job.

Centennials will occupy about 20% of all jobs by 2020.

After 2000, Russia just started to get out of the demographic hole of the 90s. The birth rate is growing, but the older centennials are still few in number.

So employers will have to compete for the most talented zetas. And those who understand all the features of the new generation will win.

They don't know a world without internet

They learned to scroll the screen before they could hold a spoon. Online life is just as important for the Centennial as the real one - for them, there is no such division. This has its advantages: the Zetas intuitively understand the laws of content, information and audiences.

On the other hand, they often suffer from missed opportunity syndrome. It’s the fear of missing out on something important if you’re off online for a moment, and the anxiety that other people on social media are living brighter lives.

They are immune to ads

The Zetas grew up in the information noise. They know how to choose the right one without paying attention to ads, banners and pop-ups. This is some kind of AdBlock built into their brains. The attention of the centennials can only be attracted by something truly interesting.

They are pragmatic about the world

Millennial teenagers believed they could change the world and dreamed of universal approval. Centennials are not like that. They are determined to work and make money, even if they understand that they will not become Mark Zuckerberg.

They know from an early age what they want. The importance of diplomas and degrees is not recognized. In the professional field, 75% of Zetas want to learn directly from colleagues rather than courses and programs.

They scan, not read

The main complaint of "adults" to Gen Z is their superficiality. This is partly true. Centennials like to learn from video or graphical diagrams, but not isolate the main thing from the text. Zeta brains are accustomed to glancing over rather than reading.

Concentration is also not the strongest side of Generation Z. In principle, they do not like to sit on one task, they are burdened by questions that cannot be quickly resolved.

They believe in themselves

Centennials know they can dive into the sea of content at any time and pop up with answers. They can be given a non-standard task, and they themselves will figure out what to do with it. And given that this generation loves personalization, most likely they will find the most suitable solution, not the classic one.

Focused on durable

Revolutions, global threats, changes, constant releases of something new - Generation Z grew up in an era of instability and dynamics. This raised the need for security and stability in the centennials. They don't want to destroy the foundations like rebellious teenagers. Rather, on the contrary, create and improve the world around you.

Confident centennials often start working before they come of age. You can find young and motivated employees using a special option at hh.ru. When you publish a vacancy, check the special box that you are ready to hire applicants under the age of 18. The relevant information will appear in the description, and your vacancy will be shown to candidates over 14 years old.

How to Attract Centennials to Work at Your Company

Make viral content

Your job ad should be bright, lively and eye-catching. Better with strong visuals: illustrations, photos, and even memes. Do not forget to adapt the content for mobile versions, because Gen Z is surfing the Internet from a phone.

Offer flexible hours

Centennials are not lured by a five-day week with office hours. They understand very well what a deadline is, and do not want to sit out the time when all the work has already been done.

Generation Z does not feel tied to one place - after all, you can work from wherever there is a computer. But 53% of Zetas want to work from the office. A winning option would be a flexible schedule, where you can work both in the office and remotely.

Show your open-mindedness

Centennials are the most tolerant generation. They do not discriminate against gender, skin color, or orientation. In an interesting way, this has to do with their love of technology. 80% of Zetas believe it is technology and automation that will create a more ethical and fair work environment.

They also do not recognize the authority of their superiors. Communicate with the Centennials as equals. This generation wants to say "you" to everyone and be on friendly terms with their managers.

Give the opportunity to develop comprehensively

The availability of technology is an important factor in choosing a job for 91% of representatives of Gen Z. But at the same time, more than half of the centennials - 52% - are confident in their technological savvy, but doubt their soft skills. And they want to learn it.

Provide centennials with the opportunity to rotate, internships, study at master classes and workshops, exchange experiences, move to other departments or branches of the company.

Personalize responsibilities

Centennials are spoiled for choice by the market for individual offers. To win them over, show that you are ready to adapt the work to the person's personality. Consider their interests and strengths and, based on this, change responsibilities, discuss a convenient schedule, and give freedom of choice.

Emphasize the importance of their work

Generation Z wants to do important things with clear results. They do not like aimlessly sorting through papers or taking on tasks without a foreseeable end.

The Zetas enjoy feeling their contribution to the development of the company. When you hire a centenary, remember that, most likely, he will be afraid of routine, not responsibility.

Summer is over, and with it the lull in the labor market. September is the time to strengthen the team with young and motivated employees! To make it easier for you to find the best specialists, take advantage of the hh.ru promotion "Vacancy at half price" *.

Your ad will automatically appear in the search within 30 days, and placement will cost half the price. The promotion is valid until September 30 only for new customers from Moscow and the Moscow region. There are also lucrative special offers for companies from the regions. To find them, take a look at your personal account.