What annoys employers when hiring copywriters (and not only)

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Natalya Voskoboinikova, head of the content studio WordFactory, shared with the readers of Lifehacker things that annoy employers when hiring copywriters. If you really want to get this position (or any position in general), then it will be helpful to know tips to keep you from getting screwed up.

Natalia Voskoboinikova head of the content studio WordFactory

I get about 100 resumes a week. Looking at the biographies of some applicants, I want to think that behind these A4s are some mega-talented people. And how you want them to look at everything from the outside and understand what needs to be improved or changed to get the job of their dreams. Or they assessed the situation self-critically and realized that they were created for something else, and in this something they took place.

Brevity is the easiest way to cart

If you are not one of the brand copywriters, you still need a resume. This is the fastest way for an employer to find out everything that matters to him. The employer can ask what region you live in, what positions you worked in. But why, if he indicated that there was a resume, and hundreds of other people sent them?

Multi-vector

It's cool when you manage to hire an SMM guru, SEO god, copywriter and sysadmin all rolled into one. But I have not yet seen authors who, combining all these professions, would be good at at least one.

Errors

Spelling and punctuation errors, typos, semantic and stylistic mistakes indicate that the cost of editing your work will be higher than that of applicants who sent more competent resumes. And negligence in the design suggests that you will admit the same negligence if you meet the deadlines, fulfill the terms of the TK, and so on.

Prices

You will save a lot of time for yourself and the employer if you show an example of your work by reporting its estimated cost. Or specify the "plug" from and to.

Work examples

They will be asked about them, so add them to your resume in advance - you will be one step ahead of other candidates.

Write "copywriting" correctly

It's not about literacy. This is a separate item in the program.

The hardest thing is to stay calm when you read that a person has "15 years old, great, good, high-quality copyright experience." He really worked somewhere!

No aliases

No busichka 1983. No Victor Hugo. You are not hiding from Interpol, are you?

Jobseeker photos extend the life of a recruiter and employer

Naked torso, barbed wire as a background, "squatting in the area." If your plans are not just to make you laugh, but also to get the job, add a high-quality photo or not add it at all.

Copywriting is not really journalism, never writing or poetry

Your poetry may move the recruiter, but it won't give him an idea if you are the right fit for the job. The author's prose is also far from the most suitable example.

Take criticism appropriately

For each author who has completed the test, we are sure to answer and show his work, checked and commented by the editor. We had several cases when the authors drew conclusions, pulled up the materiel and returned a few months later to successfully pass the test. But there are those to whom even the corrected "tsya / tsya" seem to be an attempt to kill the genius in them.

No, our phone is not allowed

I do not understand how this is interconnected, but usually those candidates who cannot write a resume and learn grammar usually cut off the phone.

Resume in English

It's very elegant, but what if all of a sudden I only know the one I made the job for?

BONUS: 7 pieces that increase your chances of success

1. Specialization … The most valuable in the copywriting market are authors who write about SEO, IT, techies. Therefore, if you have relevant experience or education, please indicate it.
2. Clear price tag … Place prices next to links to examples of work.
3. Important facts in brief … In the cover letter or the resume itself, indicate how many thousands of characters you can write a day, topics that you are well versed in, types of texts, how many hours a day you can work, and so on.
4. Top 5-10 works … Along with your resume, immediately send the employer your best or most diverse texts so that he can assess which topics and tasks are within your reach.
5. results … If you're applying for the position of a content marketer or author of selling texts, collect portfolios and cases to show off the effectiveness of your materials.
6. Willingness to test … If you are ready to write a test paper, immediately indicate it - this will speed up the process of interaction with the employer.
7. Age … For a copywriter, age doesn't matter. Yesterday's schoolboy is the best author for his peers. A mature, responsible author with a broad outlook - just a godsend! If you are in your 40s, 50s, or 100s, but you are suitable for the job, no one will look at the year of birth. Therefore, you can not write about your age, and even more so do not make excuses in the cover letter for the fact that you, being, say, a pensioner, are applying for the position.