REVIEW: “In short. Less words, more meaning ", Joe McCormack

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Joe McCormack talks about brevity as a competitive advantage in business. How it can help you get promoted, get a contract, and make more money.

This book is about being short.

For what?

In order not to bother people? To save your time and energy?

No, Joe McCormack talks about brevity as a competitive advantage in business. How it can help you get promoted, get a contract, and make more money.

Information press

Yes, we are all under it: TV, social networks, annoying ads …

People don't read mnogabukaf. They don't think. They only "hawala" short and clear messages.

It's sad, but this is the reality we live with.

How to be?

Business people are especially overwhelmed. By the end of the day, their ability to concentrate is no higher than that of a five-year-old.

Imagine that you are approaching such a leader with a 30-sheet proposal and statements such as “with a high degree of probability,” “there is reason to believe,” etc.

And where will he send you after that?

If you want your messages to get through, they must be:

• short;
• visual (pictures, infographics, videos …);
• catchy (yellow headlines that promise benefits);
• interesting (to have a plot - see storytelling).

Then even the hardest workaholic will hear you!

Brevity is everywhere

• Making a presentation? Set a clear plan and goal. Don't overload your slides. Talk at least about yourself and maximum about the problem of the audience.
• Are you writing a letter? Make sure it fits on one screen … of a smartphone, yeah! That there is a clear heading.
• Call by phone? Throw in a conversation plan, a list of possible questions of the interlocutor.
• In a personal conversation, the main thing is to learn to listen.

A book to motivate

For brevity.

Sorry, but there is no particularly valuable information in this book. I received zero new knowledge. Yes, the author is trying to introduce some kind of his own model for composing short messages - BRIEF, but it looks strained.

But the book did well to motivate, make you think about the brevity of your messages.

The book is relevant. More and more every day.

What else to read about the brevity of messages

1. Alexey Kapterev "Presentation Mastery". An excellent book on visual presentation and public speaking. About brevity and visibility.
2. How to Write Well by William Zinser. Great tutorial with tons of examples. William wrote two whole chapters about how to mercilessly shorten your texts.

Total

Brevity will make you more successful.

Grade: 7/10.

Read: talkers (like me) must read. And change.