How to increase sales through online promotion

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Simple internet marketing tools to help you attract customers.

According to Mediascope, 87 million people in Russia use the Internet every month - 60% of the country's population. Users not only read news and watch videos with cats, but also willingly spend money on the Web.

When a person wants to buy something, he first of all looks for information about it on the Internet. Internet marketing can turn a visitor to a website or group into a customer.

What it is

Internet marketing is actions aimed at promoting goods and services on the Internet. Using its tools, you can increase sales, attract new customers and increase brand awareness.

A Brief Dictionary of Internet Marketers

• KPI - key performance indicators. They help to determine the effectiveness of a landing page, advertising campaign or marketing strategy in general.
• Url - a web address, a line in the browser that allows you to understand what resource you are on.
• Cry - user action on a site or in a group.
• Content - articles, notes, photos or videos. Everything that you fill the site or group with.
• Landing page (landing page) is a one-page website that presents a product, service or service.
• Lead is a potential customer who left their contacts on the landing page, online chat, or elsewhere.
• Targeting - setting up an advertising campaign that allows you to display advertising messages on certain grounds. It happens geographic, temporal, socio-demographic, and so on.
• Tag - a short designation of what is being discussed in the text or multimedia file.

Components of Internet Marketing

• Product. What products or services do you sell? What is their uniqueness? How are you better than your competitors?
• Customer. Where do the people you sell your product live to? How old are they, what do they do and how much do they earn? Are they predominantly men or women? How do they behave on the Internet?
• Strategy. This is a long-term plan of action that will lead you to profit growth. To build an Internet marketing strategy, you need to answer questions about the product and customers and decide on the tools (more on them later).

Benefits of Internet Marketing

• Informativeness. On the one hand, buyers receive all the information they need about products and services. On the other hand, entrepreneurs have a whole arsenal of analytics and business performance assessments.
• Interactivity. You can communicate directly with customers, get quick feedback and influence the minds of consumers.
• Effectiveness. People are tired of conventional advertising. Billboards, radio and TV spots are perceived as white noise. Advertising on the Internet takes on new forms and achieves its goals. Moreover, it is much cheaper.

How it works

You created a website or online store, started a blog or a group on social networks. We designed them beautifully and even regularly fill them with interesting content. Does this mean that soon your sales will skyrocket? No.

To launch an internet marketing engine, you need to develop a strategy. That is, study your product, customers and competitors, as well as choose the best tools. Let's get acquainted with the main ones.

Search engine marketing

This is a set of activities aimed at making Yandex and Google love your site and bring as many potential buyers to you as possible.

Search engine marketing includes search engine optimization (SEO) and contextual advertising.

The first is needed in order to fill your site with keywords that your target audience is looking for in search engines. For SEO, you need to at least work out the semantic core through Wordstat, refine the URL and write tags.

The second is for people to see ads about your products and services when they search for something similar on the Internet. They work with contextual advertising either through Yandex. Direct or Google Adwords.

Search engine marketing works. However, in order to achieve noticeable results in it, you need a separate budget and a separate specialist who will help you set everything up. It is difficult for yourself to figure it out. This is an unjustified investment if you are just taking your first steps in internet marketing.

Email Marketing

These are the familiar mailings, that is, the mass sending of emails to existing or potential customers. The newsletter should be useful and regular.

Email marketing is very popular. This is both its advantage and disadvantage.

The plus is simplicity. If you already have a subscriber base, you can automate the process using mailing services. But the leads still need to be accumulated.

The main problem is that users receive too many messages. For your emails to be opened and read, they need to be really cool. You will need the help of an intelligent copywriter or a lot of free time.

Social media marketing

Social networks are the most convenient and accessible channel of communication with clients. Through groups and pages in social networks, you can talk about your company, sell goods and services, and communicate with consumers.

Don't spray resources on all social networks at once. Pick the one where your target audience is focused.

For example, if you sell cosmetics or auto parts, Odnoklassniki will suit you. There, more than 50% of users are people between the ages of 26 and 35 (a very solvent period), and beauty and cars are one of the most popular topics.

Moreover, a native system for promoting posts in groups has recently appeared in this social network.

How to promote a business on Odnoklassniki

With the new Odnoklassniki feature, you can experience the power of internet marketing. Posts, photos or videos published in your group will come to the attention of your audience. And for this you do not have to study the theory for a long time or hire a separate specialist. Everything is done literally in three clicks.

Click 1. Create a post

Make your group open to everyone and create a post that you would like to express yourself. It can be anything: a clickable picture of your product range, a funny video from your industry, or a sale message.

Click on the "Promote" button at the bottom of the post.

Click 2. Setting up targeting and budget

Go to the ad account and set the targeting settings. It will not be difficult if you have thought out your strategy in advance.

• Floor. Choose who to show your post to. If there are no gender restrictions, both men and women will see it.
• Age. Indicate which generation your target audience belongs to.
• Income. Below Average, Medium, High or Premium - Check the box according to your customers' earnings.
• Geography. Mark the countries and regions where your customers are mainly concentrated.
• Local advertising. This option allows you to show ads to users who are in a given geographic halo with an accuracy of meters. For example, people who live near your office or store.
• Interests. This filter allows you to show posts about cakes specifically to confectioners, and articles about dogs to owners of four-legged ones.
• Members of the group. You can promote the post only among the members of the group or, conversely, those who are not yet in it.
• Expected coverage. Calculate the potential audience size for your post. This will be your KPI.

You also need to decide on the general and daily budget for the promotion. Even with a minimum total budget of 120 rubles, your ad will be seen by several thousand people. The main thing is not to set too strict targeting parameters.

Having decided on the settings, accept the user agreement and replenish the promotion balance. This can be done using a bank card.

Click 3. Analytics

After successful moderation, your ad will be seen by those Odnoklassniki users who, in all respects, can become your clients.

Statistics can help you figure out if your post was effective. Go to the group settings and select the "Themes promotion" tab. There you will see a list of all the posts you are promoting, as well as reach and impression data.

• Coverage - the number of users who saw your post at least once a week.
• Impressions - so many times your post was shown to users of Odnoklassniki. The post can be shown to one person several times.
• Clicks - so many times people have reacted to your post (opened it, went to the group, commented, and so on).

conclusions

The reluctant small business owner is a jack of all trades. Entrepreneurs themselves negotiate with suppliers, monitor personnel, and keep records. Marketing also has to be dealt with independently - on a leftover principle.

According to Infusionsoft, 49% of small business owners are the only marketers in the company. And for most business people, setting aside time and resources for internet marketing is a major challenge.

It's good that there are such simple and understandable systems for promoting posts as in Odnoklassniki. You can lead the group as usual and turn subscribers into buyers. At the same time, the threshold for entry is more than affordable - 120 rubles per accommodation.