4 technologies that will increase sales in 2020

1. Virtual PBX

Why does a business need it: so as not to lose a single client.

The client did not get through because the phone was busy, the manager did not hear the call, the employees work from home, and the office phone was left unattended. These are just a few of the ways a business is missing out on potential deals, and hence money. will help solve this problem.

Here's how it works: the service connects all employees' phones into a network, and calls to a common number are forwarded to the necessary specialists to office or mobile handsets. Strictly speaking, you can do without phones at all and call from any device - even from a laptop and tablet, you only need access to the Internet.

If you work only in one region, you can choose a city number, and for a network of branches in different cities, connect a single number 8-8800. Customers from all over the country will be able to call it, and the voice menu will distribute calls to branches. An unobvious bonus - customers do not need to remember the numbers of the managers with whom they work, it is enough to know the general number of the company. And yes, if the office moves, this number will still remain the same.

With the help of a virtual PBX, you can improve the quality of service and understand why customers are leaving.

In the personal account of the service, call statistics are kept and records of conversations of selected employees are saved - for example, support service or sales department. Conversations can be recorded from office phones and work mobiles; this data will be stored in the cloud by the Rostelecom provider. Finally, the service is easy to integrate with CRM so that customer and deal data is automatically updated. For example, a virtual PBX from Rostelecom works with amoCRM and Bitrix24. You can try the service for free: you will have 14 days to figure out how your personal account works, set up call forwarding and check the quality of communication. For the test period, you will receive 50 minutes of outgoing calls and unlimited incoming calls.

2. Digital screens

Why does a business need it:to increase sales.

It is more and more difficult to attract the attention of buyers: advertising attacks from all sides, and the usual posters and banners turn into a kind of visual noise that few people perceive. New formats will help - for example, advertising on. To connect, you need the actual screen, the player that transmits the image, and the webcam. Rostelecom will take care of the rest: the necessary equipment will be provided in installments, and at the same time they will connect, set up and explain how to use it all.

In conjunction with the video analytics module, the camera recognizes the faces of people passing by, determines their age and gender with an accuracy of 98% and shows offers designed specifically for this part of the audience. In your personal account, you can see how advertising worked: data on reach, engagement and audience reactions are turned into anonymous reports that help evaluate the effectiveness of content.

These screens can be used in any crowded place, from a restaurant to an office. In cafes, they will replace printed menus. So, if you set up a display schedule, the screens will display relevant offers depending on the time of day - for example, breakfast menu or business lunches. In retail stores, screens should be placed both in the trading floor and at the checkout - here you can offer related products to customers and increase the average check. In the office, a digital screen comes in handy to tell employees about company news and share common successes such as overfulfilling a sales target. At the same time, you do not have to spend money on endless printouts of reports and presentations - all this can be shown on the screen.

3. Video surveillance

A profitable business uses video surveillance

Why does a business need it:to always be aware of how things are going.

Cameras are needed not only to detect thieves in sales areas. They will help increase profits: for example, this way you can monitor the performance of employees and track which of the consultants is not working very diligently. With the help of cameras, it is easy to monitor the traffic of outlets and check when there are more queues, which means that more cash registers need to be opened at this time.

Also, video surveillance will help restaurants and cafes that work for delivery. Cameras can be installed in the kitchen and broadcast on the site. There are two advantages at once: firstly, you show that the chefs comply with all safety measures - for example, they work with gloves (or often wash their hands) and keep order in the kitchen. Secondly, guests can see how their orders are collected and estimate when to wait for a courier.

Rostelecom works with the Internet of any provider, and specialists take care of the setup: they will examine the premises and advise where it is better to place cameras so as not to miss anything. The broadcast from the camera is available in your personal account and in the mobile application, you can watch it from your smartphone or laptop, you only need access to the Internet.

4. Wi-Fi for clients

Why does a business need it:to increase guest loyalty.

Just put yourself in the shoes of your visitors: you come to a cafe, you want to connect to Wi-Fi, and the network is password-protected. To get access to it, you have to ask the waiters or administrators for the password every time. This approach can hardly be called customer-oriented. Public spaces without free access to Wi-Fi are practically the same as a store where you cannot pay with a card: in principle, nothing terrible, but you don't want to go here again. But guest networks are an additional advertising platform and a promising source of profit.

Rostelecom will help organize the guest room. There is no need to buy routers and pull wires, the equipment can be rented, it will be configured and connected. The range of the router is 100 meters, and up to 40 visitors can log on to the Network at the same time. Customers have several authorization options to choose from: you can call 8-800, enter via SMS or through the "Gosuslug" portal.

The login page itself is a great place to tell visitors about your services and special offers. Here you can post banners, videos or polls so everyone who connects to Wi-Fi will see them for sure. The advertising platform collects statistics on users of social networks and can integrate with CRM and the services myTarget and Yandex. Direct. All this helps to get to know your customers better and make them personalized offers that are difficult to refuse.