What content to create on Instagram in 2019 to be trending

In July 2018, it was announced that Instagram had 1 billion monthly users, up from 800M in September, over 1 billion users. This means that every 7th person on the planet has a profile on this social network. The Instagram audience is growing and ready to accept new bloggers, but it is not easy to stand out in such conditions. To compete effectively in the visual social network, you need to know the main trends in content creation and use them wisely.

3D graphics

With the development of VR technologies, the fashion for 3D graphics has returned. In this area, artists such as Roman Bratsky and Peter Tarka are now very popular. 3D still lifes will be heavily used in accounts in 2019. Such elements will definitely attract attention.

Illustrations

Bloggers finish painting real photos or make independent posts with sketches in all kinds of styles: flat art, doodling, watercolor sketches, comics. Graphics are especially popular in the fashion and beauty industries.

Animation

Animation diversifies content and grabs attention. Almost all bloggers have learned to take beautiful photos and layouts, profiles have become clones of each other, but animated images will help you stand out.

Realism and body positive

The era of ideal and always happy people is over. It is no longer fashionable to decorate yourself with filters and "photoshop". Even in Vogue photos, freckles, skin problems, and body imperfections are visible.

This topic is not easy, and it is presented in a very aesthetically pleasing and restrained manner.

Victoria's Secret, Asos, Reebok - all these brands have taken up the theme of body positive and are not afraid to show real girls, with cellulite, stretch marks and scars.

This trend has come not only to the fashion and beauty industries, but also to interior and product photography. The main thing is to create an atmosphere in the picture, to convey emotion and idea.

Nostalgia for the 90s

In 2019, the trend will be the motive of the 90s: flashy, bright, catchy. Here, for example, is how Instagram accounts Gucci and Prada behave in this style.

Minimalism

It would seem that minimalism was in trend in 2017 and 2018. It will not lose its relevance in 2019, it will only gain more awareness.

Minimalism on Instagram affects offline businesses as well. Here's what a Depositphotos representative said in an interview:

“Astoundingly, Instagram has shaped a global aesthetic. We photographed coffee shops in Kiev, London, Nairobi and Seoul and found no significant differences."

Ascetic walls, hanging light bulbs, polished wood - this trend originated in Brooklyn and now extends not only to cafes. Any interior is now designed to look good on Instagram. And this trend will continue in the new year.

If we describe all the trends in a nutshell, then in 2019, awareness and naturalness are in fashion. Photo content does not have to be "Photoshop" and users will see if you smile unnaturally and pose very diligently. Be yourself and promote your Instagram account with pleasure and stress.