Apple-Style Presentation: 6 Tips to Share Your Product

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

What a presentation created by real professionals can teach.

How can you improve your performance and make it more memorable for the audience? It all starts with preparation - no outstanding presentation has been put together. Examples from the world of professional presentations also help: you can not only be charged with inspiration, but also take the best techniques into service.

Steve Jobs delighted viewers with the best presentations in terms of storytelling. Take some time to watch the 2007 iPhone demo.

Presently speaking at Apple events is reduced to listing the chips of new products - without a focus on plot and drama. But the general principles and standards laid down by Jobs continue to be respected.

We won't be comparing Tim Cook and Co's September 12 talk with Steve's, but we want to help you capitalize on that experience - here's a list of tips to help you prepare a strong presentation.

1. Don't Show Slides - Tell Stories

Putting the effort into working with the structure and script of your presentation, and then rehearsing a few times will give you more than spending most of your time and energy making your slides look beautiful. Build on meaningful work and preparation for the presentation for more than a couple of days.

If you start a presentation by opening the slide editor, its success is already at risk. It doesn't matter if it's PowerPoint or Keynote, they both hold you hostage to the rectangle that limits your thoughts and kills the story.

2. Don't be afraid of clean slides

If there is only one word on a slide, that's okay. Just like pictures without captions or lack of icons in the presentation.

This approach is close not only to Apple. Google CEO Sundar Pichai says:

"Stories are best told with pictures - that's why at Google we avoid bullet points and slides that are overloaded with text."

3. This does not mean that slides can be done at random

Take a closer look at this slide from Lisa Jackson, Apple's vice president of environmental policy, and you'll see a picture of plants showing through the text. Attention to detail is a professional approach to presentations. Such little things may not be striking, but remain in the subconscious of the audience.

4. Instead of decorating your slides, invest in creating your own photos and videos

A high-quality, juicy photo is better than a thousand words. You won't find this in Google images or stocks - so it makes sense to set aside a good budget for creating 3D and photo content for your performance. He will work for you first during the presentation, and then on the company's website and in social networks.

5. Don't talk about what is best to show

Instead of talking about how fun AR games are, play them right off the stage. This helps to engage the audience - they can imagine themselves in your place. Better yet, give them the opportunity to play on their own.

Bring your prototype to your presentation, test your phone with the app - turn words into an experience for the listener.

6. Learn to switch attention

You can show a video, hold a demonstration - this helps the audience not to get bored and not be distracted by their phones. And don't be afraid to share the scene. At Apple's keynote, it was interesting to hear from the President of the Heart Association who commented on the ECG function of the new watch and added weight to the words of the previous presenter.

Keep the slides in mind, but always start with a story: think through the main message and try to summarize everything in three key points. To do this, start with the structure of your speech, which is best prepared using paper, sticky notes, or a whiteboard.

And remember: if your company is not Apple, then no one will listen for so long about all your chips. With the advent of smartphones, people have learned to get back to their business even faster, so keep it short.