How to get some money back for advertising on VKontakte: instructions for entrepreneurs

1. Register in the Business Bonus program

is a preferential program for entrepreneurs. Any owner of a Mastercard® business card of any Russian bank can become its member free of charge. Business Bonus makes it possible to use special offers from partners of the payment system - for example, a discount on advertising on VKontakte, free posting of vacancies on hh.ru or delivery from CDEK.

The program works simply: bonuses are awarded for the money spent on the card. For a purchase of 500 rubles or more, you get 1 bonus. All new members of the program are automatically credited with 15 bonuses, so you can use any special offers right away. All services have their own "cost", usually only 2 bonuses are required to activate. There are also free options: for example, now all participants of the Business Bonus can get the information materials necessary for entrepreneurs from the GARANT system without spending.

2. Activate the discount

How to save on advertising on VKontakte with a Mastercard business card

To get a 25% discount on advertising on VKontakte, you need just 2 bonuses. You can use the offer on the page by clicking on the "Activate" button. After that, a link will appear on the screen that leads to the "Multimarket" service. Follow it, register and get bonuses for advertising.

Such a discount on VKontakte advertising is valid only until the end of 2021. The last day for activation is December 31st. If you are planning to advertise on this social network, now is the time to act.

3. Register in the service "Multimarket"

Multimarket is a free service for managing an online store on four sites at once: VKontakte, Odnoklassniki, Yulia and AliExpress. In addition to launching ads, you can post products there, communicate with customers, place orders, send delivery and collect analytics. Doing business is easy, understandable and profitable.

Before registering at Multimarket, you do not need to start a store page or your brand's community - all this can be done inside the service. It is also not necessary to use all sites at once, choose only those that you really need.

4. Top up your ad account balance

Any amount can be deposited into the account. The main thing is to do this with a business card issued by any Russian bank. To do this, open the "Multimarket", go to the advertising office and find the "Top up" button. Then enter the details of the business card and select the amount that you plan to spend on promotion in the near future.

The budget does not have to be implemented right away. You can launch ads immediately or leave funds in the account until you figure out how best to promote products and services. You will receive a discount from Mastercard® in any case - just for adding money to the balance using a business card.

5. Get a discount

You don't need to do anything else, just wait a little. Within three days after replenishing the balance, 25% of the spent amount will be returned to your account. Please note: the funds will fall into the advertising account, and not on the business card - the returned money can only be spent on launching advertising in the “Multimarket”.

The maximum discount is 10,000 rubles per calendar month. That is, in order to benefit from the entire advertising budget, you need to invest up to 40,000 rubles. You can also put more, but the size of the discount will not change from this: even if you put 100,000, 10,000 rubles will be returned back. By the way, after a month, if necessary, you can repeat the same steps and get the benefit again.

6. Launch a new ad

It remains only to spend the amount entered into the advertising office and the returned money. To do this in “Multimarket”, you do not need the skills of a targeting specialist or a specialist in contextual advertising, everything is done by the system itself. All you need to do is go to the "Promotion" tab, click on the "Advertising" option and select the required products. A carousel ad will be automatically generated from them, which will be shown to users.

To be seen only by potential customers, you need to activate the "Pick an interested audience" function. Then set a budget for that campaign - done, your ad is broadcasting to prospective buyers!