2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
In New York yesterday, Spotify announced major innovations - the Spotify Running and Spotify Now platforms, as well as the emergence of video content and podcasts. Lifehacker's editors figured out how it works, and found out how the main music service turned out to be out of competition.
The main event of the press conference is the announcement of two new platforms at once: Running and Now. Both bring a whole new experience to the daily streaming service.
Spotify Running will be appreciated by running enthusiasts who are constantly looking for music that matches their pace. The app tracks your cadence while you run and compiles a playlist based on how this metric matches your song's tempo and music preferences.
The goal of Running is to keep you on track throughout your run, regardless of pace or speed. The company went so far in their pursuit that they even announced the writing of their own tracks to meet user expectations as much as possible. The implementation of this task will fall on the shoulders of the present at the conference Tiesto and other popular DJs.
If you dreamed that your playlist would automatically change depending on your actions, then Now will solve this problem. This is the start page that, depending on the time of day and your mood, offers you music selections and recommendations, whether it be "songs that sing along in the shower" or "early morning".
Podcasts and videos are two more new additions to Spotify. This part of the innovations is so far the least close to Russian-speaking users. The founders of the service, with the support of Vice News, the BBC, NBC, Slate, E !, Adult Swim, MTV, Comedy Central, ESPN, Condé Nast and TED, are rebroadcasting programs from these channels on Spotify. Podcasts will interest the emergence of authoring programs from popular musicians Tyler, the Creator and Odd Future, Icona Pop, Jungle and Mike Skinner. They did not forget about the recordings of programs from the BBC, WNYC and American Public Media.
Spotify is leaving its competitors behind. The update makes the service live and interactive. US App Store account holders will be testing the new functionality in the near future.
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