How to name a site so that customers remember and competitors cry

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

The domain name has long been more than the address at which a site can be found. This is part of the image and a way of promoting. We've put together a few tips to help you choose the right name for your resource.

How to choose a domain name for a website

Even beginners know what role naming plays in the formation and development of a business. As the saying goes, "what do you call a ship …". Its popularity and attendance sometimes depends on the name of the site.

A good web name must meet the following criteria:

• Uniqueness … Associations with other companies and brands, especially large ones, are unacceptable.
• Simplicity … It is advisable to use simple words in which it is difficult to make a grammatical mistake. They are easier to hear, they are easier to drive into the address bar.
• Brevity … The shorter the web address, the better it will be remembered. In addition, short names are usually succinct and reflect the essence of the business.
• Meaning … The meaning of the word used in the domain name should be clear and pleasant to users. You should not use expressions that have a negative connotation for them (unless, of course, your goal is profit, and not shocking).
• Latin … Most often, the name of the site is written in the letters of the Latin alphabet. What sounds expressive in Russian can lose its beauty in Latin. For example, "borscht" - you say, and salivation runs. But if you write borsch, then the word loses its aesthetics, and only a few can type it without errors in the address bar.
• Domain zone … The euphony of the name and its memorability also largely depend on what is after the dot in the name of the site.

Choosing a domain is one of the most important steps in website naming. Therefore, let's talk about this in more detail.

What are new domains

The first seven top-level domains appeared back in 1985. These were the well-known.com (for commercial sites),.net (for sites whose activities are related to the Internet),.edu (for educational portals),.gov (for government),.org (for non-profit organizations) and so on. … Later, registration restrictions were removed from the.com,.net,.org domains. Now they can be used by everyone, regardless of the field of activity.

Until recently, there were 22 international top-level domains plus national ones (.ru,.рф - in Russia). But in 2011 a program appeared. Domain introduction rules have been simplified - new domain zones of various topics have been created.

At the end of 2013, they were launched. Domains such as .agency, .guru, .support, .today, .business, .market, .technology other.

So far, in terms of the number of new domain registrations, residents of the United States are in the lead.

But, according to experts, very soon the Internet is expecting boom of new domains.

What are the benefits of new domains

According to Sedo, 64% of advertisers are confident that the new domain zones will be successful. There are a number of objective reasons for this.

Firstly, it is almost impossible to come up with a beautiful and easy-to-remember site name for the.ru and.com zones. Everything is busy. New domains allow you not to reinvent the wheel. No problem get a melodious web address.

Secondly, addresses like coffee combined with club, searchengines and.guru and the like are easier to remember and more user-friendly. This opens ample opportunities for brand promotion and conducting advertising campaigns.

Thanks to the new domains, you can create a website address that the audience will strongly associate with your company or brand. For example: fashion.clothing (for an online clothing store), travel.agency (for travel agencies), olga.yoga (for the page of a personal yoga trainer), my site (for personal blog), youth.online (for the website of the youth movement) and so on.

Thirdly, using new domains means keeping up with the times. This demonstrates to partners and competitors that your business is growing. This is especially true for IT companies.

What to do if the company already has a domain

It does not interfere. If you have already registered a domain and, moreover, have invested money and time resources in its promotion, it is not necessary to refuse it.

The solution is on the surface: buy a name in a new domain zone and set up forwarding to the main domain. This will allow you to actively use a beautiful name in advertising, without "moving" and other technical troubles.

Where to buy a new domain

Many registrars are offering new domains. One of the best in terms of the number of zones and offered conditions is the largest professional domain registrar in Russia. He offers more than 250 domain zones, including Cyrillic ones.

At the same time, thanks to categorization, it is easy to find the desired domain. New domain zones are divided into groups depending on the area of business or the topic of the site.

After choosing a category, you need to enter the name of the site you are interested in - the system will show the best possible options.

It is also possible to analyze similar names. All this greatly simplifies the generation of a beautiful URL for the site.

Now you know how to win the heart of your audience and make your competitors cry. New domains are useful for both novice organizations and successful ones. They will help the first to start dynamically: bright naming attracts the audience; and the latter will be able promote your products and services through landing pages and marketing campaigns.