2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
When contemplating a new international project or planning to expand at the expense of a foreign audience, first clarify whether a foreigner will not fall into a trance from one name.
A few years ago, a curious piece of news flashed across the Internet. Gazprom has invested in African oil fields by signing an investment agreement with the state corporation of Nigeria. What is remarkable here, since the spheres of interest of the Russian company have never been limited to their home country? The fact is that the joint business was named Nigaz - short for the English Nigeria and Gazprom. So-so name. It is very much in tune with the common jargon, which is often insulted by dark-skinned people.
This case received wide media coverage and was even immortalized on the pages of UrbanDictionary, the most popular online collection of English slang words and expressions. It is hard to judge why this happened, but it seems to me that there is no place for malice. It is obvious, though banal, but not such a rare mistake. Similar incidents have happened more than once with other large organizations that entered foreign markets without due diligence. One good thing is that the quick reaction of a sensitive audience helped to keep reputation losses to a minimum.
It is unlikely that such a hype would have flared up around a small startup or web service. Most likely, people would just chuckle and walk by.
How to protect your brainchild from an inglorious giggle? When coming up with a name for your business or website, go to. An attentive inspector will check a potential name for obscene meanings and unwanted associations from native speakers of 19 languages: European, Asian, Arabic, as well as Russian and English. Thus, you cover 3.8 billion people - more than half of the world's population.
WordSafety indicates direct hit and phonetic consonance with awkward words.
For example, you decided to stake out the name MimiCat, under which you will sell goods for cute cats. Good enough? The hero of our review does not think so.
Are you concerned about the safety of your original ideas? Don't worry, the service does not store search history and does not sell it to your future competitors.
The creators of WordSafety note that our world speaks more than six thousand languages. Therefore, it is impossible to guarantee that even an absolutely unsuspecting abbreviation or abbreviation will be equally warmly received on different continents: somewhere they will not pay attention to you, but somewhere they want to behead.:) If you notice gaps in the service base, let us know about them through a direct contact form to the developers.
Found interesting caveats? Share them in the comments.
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