15 tips for those who don't like advice

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Nobody likes getting advice. Who will like it when he is taught! Usually, those who are in one way or another connected with creativity do not like to receive advice. Creative people, hold on. We have prepared material that will appeal to even the most creative and sarcastic of you.

Rules (in general) are good. Our life is built on certain laws. They are the ones who stop us from going to the supermarket naked or marrying our dog.

But there is a special group of people. They constantly maneuver between the established rules. They are creative people who manage to ignore the laws of the creative process.

So much has already been written and said about how to become creative, achieve more, generate successful ideas, structure thoughts … If you try to highlight the stages of creativity as such, they will look like this:

• immerse yourself in the process;
• nurture an idea;
• formulate an idea;
• check the idea for adequacy;
• implement.

Once you've learned the rules of the creative process, you can head to the nearby bookstore, spend your entire salary on beautifully covered books, and learn a thousand new tips to help you get even more creative.

But where the law is established, there will certainly be those who violate it. The creative process is a piece that itself opposes its own guiding principles. For example, it's easy to say "formulate an idea."

Meanwhile, everyone knows: good thoughts come from somewhere in the depths of the subconscious. Suddenly, like hiccups.

We will break the law that the creative process should not have laws. Still, there are certain rules, and they are quite applicable in real life. If you are from the category of people who dislike the laws, read on, you will definitely like it.

1. Do as it is done

Someone works "from call to call", someone revels in the process so much that they can fall asleep on the keyboard. Someone evenly distributes the load, someone spends 99% of their working time watching videos with cats and for the remaining 1% they have time to finish all the cases. For some, a simple schedule is enough, while others include a timer to control their productivity.

Do your job the way you like. We are already adults and can be responsible for how we work.

2. Do as often as possible

Nothing paralyzes creativity like inaction. Cars run on gasoline, and creative people are charged with what they do. If you have been working in one place for more than six months and have not created anything worthwhile during this period, quit your job. Try to write a nice letter of resignation. You will be proud of something.

3. Please, no brainstorming

Brainstorming is like having ten people in a room at the same time indulging in self-satisfaction. A bit embarrassing at first, but after completion it would not hurt to clean up. Remember when a brainstorming session solved the real problem? We will not remember this either. Try to involve people as little as possible, to take responsibility and make decisions as much as possible.

4. Stop recording

At the beginning of your career, you write down all the most important things in a small, cheap notebook. Then comes another period: when the notebook is replaced by an impressive notebook in an expensive binding. Now it's time to stop writing and start thinking and remembering. Your brain will cope on its own: it will forget the unnecessary, and leave the most important on the surface.

5. Don't advertise, but inform

It seems that avoiding advertisements is a skill that we have developed into an unconditional instinct. Any advertisement, even the best one, is not very interesting for people. Create informational reasons, tell about the latest news, inform. It will be read.

6. Put your smartphone aside

Don't rely too much on modern technology. They provide a ton of possibilities, but you can be trapped. Think about ideas, trying not to rely on technology for everything, find a place for your ideas in a world where the smartphone is not at the forefront. Then what you create will really be alive and real even in the most futuristic reality.

7. Look for flaws

Typically, marketers try to prioritize brand benefits. Accept the rules of the game. Listen to the guidance, smile, shake the outstretched hand and leave the office. Then go to a secluded place and methodically, step by step, consider what you have heard. Try to find the worst in your company. Use it to your advantage.

“It's not a bug, it's a feature,” is the right way to present brand flaws and start selling them.

8. Everyone is trying to be the best. Be the worst

Perfect, flawless and the very best is overrated. You are fighting for a place in the sun in a crowded marketplace, where everyone strives for unprecedented heights. Call yourself the worst. From now on, you will be alone. And you will be noticed.

9. Doubt is also a skill

People in the advertising and media industries often sin with arrogance towards their customers and audiences. However, you have a cool skill. It's called doubt. You are still capable of doubting your own decisions, thoughts, ideas. It demonstrates your humanity - both to you and to your customers.

10. Hobby first, then work

Be a director, writer, illustrator, knit scarves and sweaters. Take your hobby with you to work. You are not a bank employee, no one will fire you for your hobbies. Let your hobby energize your workflow and vice versa.

11. Be guided by your own convictions

And if they contradict success, think about whether you really need this victory. Of course, this is not a law, but a reminder of something that is so easy to forget.

12. Match reality

There is medicine and there is plastic surgery. The latter creates an exaggerated version of reality. If you pursue meaningless fantasies, you will quickly get bored. Only the one who is included in the real state of affairs and knows how to always be relevant will become truly interesting to other people.

13. You don't know anything

Naivety is another powerful tool. Most of us pretend to know more than we actually do. Better to be honest and listen carefully. It would also be nice to know real professionals and learn from them knowledge and skills. But be careful, these people are usually very boring. Don't invite them to the party. Don't ask them to be a wedding witness.

14. Trust your intuition

It is believed that the correct way to work on an idea is to hone it for a long time, bring it to perfection, redo it over and over again, not forgetting about self-flagellation for a second. This is somehow wrong. Your natural instinct is not wrong, trust spontaneity.

Imagine that you are planning to cook a steak. Wanted - done: a piece of meat is fried in a pan. Only then is it also baked in the oven. And then sent to the microwave. Then - in a deep fryer for 15 minutes and boiled for another hour and a half in boiling water. Are you ready to eat this?

The idea must be fresh.

15. Make It All Meaning

It's not about the official position of your company or brand. You can be significant on your own, because this is a state of mind. There should be a certain meaning in everything you do: in the way you portray people, in what you want to tell them, in the general message that you are trying to convey. Creativity and communication with the outside world are inseparable. And this understanding comes with time.