2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
Apple's current logo is very different from the classic, rainbow version that some of the more distinguished ones have even been able to associate with. Below, we'll take a look at the history of the logo and why the rainbow logo was replaced by the minimalist one we see in all Apple products today.
The rainbow logo looked really cool on Apple products. The bullseye itself was made from polished, textured plastic. It was first shown in 1977 with the release of the Macintosh Classic 2. Here's what it looked like.
I don’t think I’ve ever got the same pleasure from just one logo. The Macintosh Classic 2 was an insanely expensive computer and our family, who lived in Scotland at the time, could not afford it, so I only saw it in pictures.
Michael Scott, Apple's first CEO, called the rainbow logo "the most expensive logo ever." This was due to the large number of colors on the logo, which at that time were much more expensive to reproduce than conventional black and white versions. Rob Yanov, designer of the rainbow logo, also presented monochrome and metallic versions of the logo along with the color version. But the company's management at that time decided to stop at the multi-colored version, despite its high cost.
When the company decided to get rid of the rainbow logo, they said they wanted a more modern, stylish and austere version, which is what the company's modern logo is. But the “retro” version of the logo was still more exciting.
The logo on modern computers of the company glows due to the backlight coming from the screen. The last computer that did not have a glowing logo was the PowerBook G3, which came out in 1998. Its logo was just white.
And, by the way, the photo is not upside down. In those days, the logo was positioned exactly so that it would look at the owner when the computer was closed. Then the concept changed. Why? Users were confused, trying to turn the computer over so that the logo in the open state was facing them. Here. what Ken Segal, author of Insanely Simple, says:
What is more important - to place the bull's eye correctly in relation to the owner of the computer or in relation to everyone else? Now the answer to this question is extremely simple: look around and you will see that the inscriptions and the logo on the laptop covers are oriented towards others. Only then it was not so obvious - perhaps because laptops had not yet had time to become a ubiquitous phenomenon.
Which logo do you like best? Modern, “austere” or retro?
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