REVIEW: "Turn on your heart and brains" - the last step on the way to your favorite job

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Turn on your heart and brains is a collection of tips on how and why to get your ass up, get out of your hated but hated place and start doing what you love. And if you are wondering "why?", Then this book is definitely for you.

I'm lucky. I was lucky because I managed to work in several places and managed to find what I love. It so happened that I really enjoy working as an author at Lifehacker and at an early age I was able to compare the emotions from my favorite work with the emotions from boring and hateful. And the last one is much worse than you think. We spend a third of the day and a third of our lives at work, and for some reason we are used to thinking that work is only what brings money. No more, no less.

However, work can be not only money, but also beloved. Think of the cool success stories of Mark Zuckerberg, Elon Musk or Markus Persson who created the iconic Minecraft game and then sold it for $ 2.5 billion to Microsoft. All of them were united not only by professionalism and knowledge of their business, but also by their love of work. And huge fortunes were added in the future.

The author of the book "Turn on the heart and brains" Dariya Bikbaeva talks about how to go the same way and make money doing what you like.

Why this book is needed

The author tells step by step how to turn your favorite business into a business that makes money. Moreover, the list of people who will find this book useful is not limited to photographers, musicians and artists. If you are fond of any creative endeavor, whether it is the production of unusual soap or the creation of websites, then the book will be useful.

"Turn on your heart and brains" is written in simple and even overly simple language. The author presents it as a cure for all problems, and, to be honest, the book is oversaturated with examples from the author's life. It's great when you can back up your words with deeds, but sometimes you get the impression that the author is praising herself.

Despite this, the book is a treasure trove of useful information for those who do not know where to start. Each chapter has footnotes, which are highlighted with a square and labeled with the letters "IE". This combination stands for "efficiency tool". There will be many such tools throughout the book. Each of them aims to make life easier and save you time on the way to achieving your goal.

How to find your life's work

Bikbaeva proposes to do this quite simply by answering seven questions. Here they are:

1. What are you proud of?
2. What were your hobbies as a child?
3. What interests you?
4. What do you like to study?
5. What do you do in your free time?
6. What makes you do something?
7. What kind of praise do you receive the most?

By answering them and finding overlapping answers, you can figure out what you really want to do. It is clear that before you can learn how to make money with your favorite business, you need to find it. And sometimes it is not so easy to do it. Moreover, you should not be stopped by the fact that your skills in what you love are still at an early stage. If so, then things just get more interesting.

After you answer the questions and understand what you enjoy doing the most, the next step is to understand how you can benefit the people around you. It's great that you really love to play drums, but people will only pay you money if you are helpful to them.

For example, you can start giving drum lessons or create your own class on the Internet by posting videos of different techniques. There are many options, but they are limited only by your imagination and desire.

In addition to your own answers to the questions listed above, you can ask your friends and loved ones to answer. You will be surprised at what talents others think you have. Combine your answers and those of your friends and analyze the coincidences or, conversely, discrepancies.

How to define your target audience

Once you've figured out what you want to do, it's time to look for people who will pay you money for it.

Building a brand without understanding the target audience is like writing love letters every day to no one knows who.

When determining the target audience, you need to be as detailed as possible. You cannot limit yourself to the standard "women" or "businessmen". You need to know a lot more about your ideal client:

1. Floor.
2. Wealth.
3. Nationality.
4. Family status.
5. Hobbies.
6. Favorite brands.
7. Lifestyle.

The first time around, it’s unlikely that you will be able to create an image of the ideal client. You will learn as your business grows and you will learn a lot about your audience. It is worth starting with the basic characteristics, moving towards creating an accurate image.

When you have a certain customer base, the author suggests using another way to find the perfect buyer and advises you to make three lists:

1. Your favorite clients for the entire period of work.
2. Clients you would like to get.
3. The clients you have lost.

Then, by combining the qualities of people from the three lists, you need to understand what they have in common. Relationship to family, pastime, use of social media - it can be anything, and you may not be able to figure it out right away. If you can't find the image of the ideal client, try to choose one, but the best one and describe it in as much detail as possible. By doing this, you will be able to understand how and where to look for others like him.

How to create a cool product

It seems that everything has already been said about how to create a cool product. And the book doesn't say anything new. However, if suddenly you do not know the basics, then there are several of them. First of all, you need to find out the problem that your customers have. Once you know it, put in the effort and create something that solves it.

And, of course, the final product must somehow stand out from the competition. Otherwise, there will be no incentive for buyers to choose you over other companies that are creating something similar.

Do you need this book

If you love your job, hardly. The book describes the first steps that help you understand how to find your favorite business and monetize it. However, it is definitely worth reading for those who sit for eight hours at work only to receive their paycheck at the end of the month.

"Turn on your heart and brains" will force you to rethink the concept of "working only for the money" and understand that you can earn by doing what you enjoy. It is possible, after all, the author of the book is an example of this. And the author of the review too.