How to create your own website if you have no idea where to start

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

An instruction in case you are not a programmer, not a designer and do not understand anything about SEO promotion.

Why haven't you created your website yet?

Most likely, you are intimidated by a whole world of new information that you don't want to dive into at all. If creating a website on a free CMS is out of the question (because you don't even know what it is), you can use a website builder. This is a special service for beginners (and not only), which helps to create a working website in just a few hours, using ready-made templates. Due to advertising, many people know that this is possible, but still endlessly postpone the creation of the site.

I recently met just such a person. Alena has opened her own braiding studio "Kolosok" in the shopping center. Among her clients there are many schoolgirls, students and young women who come to braid bright braids, Afro-braids and complex spikelets. What is the first thing a modern girl who wants to braid does? Google where they do it in her city. However, Alena does not have her own website, only the VKontakte group.

When I asked if she wanted to create her own website, Alena replied that she didn’t even know how to maintain and promote it after it was created. When I understood the topic a little, it turned out that modern constructors take this into account as well. We decided to create a website on one of them - the Russian platform Nethouse - and find out how quickly a beginner can do it.

How to determine which site you need

It all depends on what you are doing. With sites as with a retail space: take too small - it will be cramped, too large - you will pay for empty square meters. We looked at a few sites built on Nethouse, and here's what we can recommend.

Online store

Now people on the Internet have become fussy: "There is no CDEK delivery - yet!" This, of course, is not bad, but the owner of an online store should try not to lose customers.

When choosing a website builder, immediately check whether there are opportunities for online payment, online consultation, and placement of goods in Yandex. Market. When you find that the selected builder does not have important functions, you will have to transfer the already finished site to another platform, and this takes time and money.

If you still have no idea what should be in an online store, try making it based on Nethouse. When creating templates, all the latest requirements were taken into account: integration with Yandex. Market, in which many buyers compare prices, connecting payment through Yandex. Money and bank cards, online consultations, a delivery block and everything you need for promotion.

By the way, if you decide to create an online store in a foreign designer, be sure to look at what services you can connect to the finished website. It may turn out that there are integrations, but by no means with Russian services.

Landing page

In the case of a landing page, the whole point of the page is for the client to click on the button with the caption. What will be on this button depends on you: "Buy", "Order a call", "Register for a master class" and so on.

We chose the landing page because it is easy to create, you can briefly talk about the services in it, encourage users to visit the studio or make a call.

Business card

This is a site "couldn't be easier", which will look beautiful and provide clients with the information they need.

How to start creating a website

Step 1. Register

It is easier to register on the site than to create a mailbox: specify the site name, password and mail. You can immediately buy a domain name (your website address) at Nethouse or, if you have already bought a domain, connect it. By the way, if you connect the Master or Business tariffs and pay for three months, the domain will simply be presented to you.

You don't need to pay anything to create and use a website. After 10 days, the trial period will end and you will be automatically switched to the free "Start" tariff, that is, the finished site will work, will not be lost and will not be blocked.

There are some restrictions on the free plan, such as the ability to add only 10 products and 20 photos, as well as the Nethouse advertising strip on the finished site. There are still no statistics services, online payment acceptance and some other options.

The next tariff plan is “First”. It costs only 12 rubles a year, allows you to add 100 photos, use your own domain, statistics services, accept online payment - an ideal option for a start.

Of the minuses - you can add only 10 products, and on the created site there is an advertising strip for Nethouse. However, if you do not plan to create an online store with a large assortment, then these restrictions will not hamper you too much.

If you deem it necessary, you can later switch to the paid tariffs "Master" or "Business" with extended functionality. But it's too early to think about it, first you need to create a website in the constructor and see what happens.

Step 2. Choosing a template

There are many ready-made templates. They are all beautiful, so you will surely find something suitable. The templates can be changed, but it is better to immediately choose what you like, including the color of the text and the arrangement of elements on the page.

If you don't want to work on the appearance of the site at all, just choose a ready-made design. Nethouse offers designs for different types of online stores: baby products, flowers, electronics, gifts and many others.

We have chosen a responsive template in the new editor Nethouse 2.0. It is very concise, without unnecessary elements and unnecessary functions.

Step 3. Filling with content

Now you need to add a photo and description of your products or services. In terms of complexity, this can be compared to a children's designer: rearrange blocks, add and remove, fill with text and insert images.

If a block or element inside a block does not suit you, you can easily delete it. You can also change the background of any block, but keep in mind the color of the text: if you added a colorful background, the text may be difficult to read or lost altogether.

I finished filling the landing page in about an hour. Don't waste a lot of time at this stage: you can change, correct and add something at any time. Check the text for errors, show the site to several friends and acquaintances to check how it is perceived and whether everything is convenient, and you can publish.

By the way, if you do not have time to create a website or to work on it, you can feel free to contact Nethouse. Agents.

Step 4. We delve into SEO-website promotion

Without promotion, your site will never attract users. Therefore, immediately after creation, start SEO optimization.

In order not to waste time trying to do something on my own, I immediately went to "Nethouse. Academy". This is a free course of 15 webinars on creating, promoting and advertising websites.

First of all, go to the "Basic Settings" section. It describes how to verify your rights to the site in order to view indexation data in the search engines Yandex, Google, Bing and Mail.ru.

It is also advisable to load a favicon - an icon that will be displayed next to the page name in the browser. It will add personality to your site and help users quickly find it among other open tabs. You can easily create a favicon in a special constructor or choose from a collection of ready-made ones.

An important point for promotion is adding a Sitemap, thanks to which search engines will know which pages of your site should be indexed. Don't be alarmed: Sitemap in Nethouse is added automatically with one click of a button.

Next, you have to work with the content. The seminar "Nethouse. Academies" will tell you how to come up with good title, description and keywords for each page of your site to make it more user-friendly and useful.

It is important to understand that promotion cannot be free. Like any business, a website requires investments: buying links, paid posting in social networks, contextual advertising in Yandex. Direct and Google Adwords.

If you want to get guaranteed results, you can immediately contact the "Nethouse. Promotion" service. Key feature: If the claimed result is not achieved, your money will be refunded.

How much time and money will it take

It will take you about an hour to create an online store. During this time, you will have time to register, select and buy a domain name, decide on a template, study the constructor and available functions. It will take about an hour more to fill the site with your information, upload photos, add text and the first steps in SEO optimization. A landing page and a business card site can be created in half an hour if you have ready-made text and photos.

As for expenses, you can spend 152 rubles (140 rubles for a domain name + 12 rubles for the "First" tariff) and receive a promotional code for advertising on Google with a nominal value of 2,000 rubles as a gift.

Thus, after spending an hour or two of time and less than 200 rubles, you get a ready-made functional website and you can start advertising it. To get the first customers immediately after the launch of the site, you can order the setting of contextual advertising in the "Nethouse. Promotion" service.

Are you ready to try it? Then go ahead!