Table of contents:
- 1. Be brief
- 2. Strike a balance between fun and direct motivation
- 3. Weave a canvas of storylines
- 4. Use the oncoming wave effect
- 5. Add movement
- 6. Speak with your hands
- 7. Be a bright personality, but remain human
- 8. Share your personal
- 9. Invite bright and famous stars for filming
- 10. Remove the teaser
- 11. Lively emotions
2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
Simple and effective rules, tested by popular video bloggers.
YouTube has long gone from being entertainment for teenagers to one of the premier platforms for promoting ideas and products. If you want to get your message across to millions of people over the Internet, you must be able to do it in the language of video.
The secrets of creating successful videos can be spied on from popular video bloggers who have millions of YouTube subscribers. Let's try to decipher their recipe for success.
1. Be brief
It is best if the length of the video does not exceed 10-12 minutes. Long posts on video blogs are relatively rare.
The maximum video length is 30 minutes. The quality of such a video should be at its best, and several lines should be connected in the plot.
2. Strike a balance between fun and direct motivation
There is no need to beg for likes and reposts of the video every 15 seconds. Do not repeat the advertising message several times. The content should be interesting in itself, then the viewer will agree to swallow your ad with it.
The unspoken rule is no more than three invitations to like and subscribe in one video.
3. Weave a canvas of storylines
Edit the video so that the storyline changes every 30-60 seconds.
For example, you interviewed three people who have different attitudes to the topic of your video, and then wrote down your position. During editing, mix the storylines so that the viewer gets to know all the characters first. Then show how your position is revealed and how the attitude of the heroes to the topic changes.
So the viewer's attention will be riveted to the video. There is a psychological effect of an unfinished action, the video is watched to the end.
4. Use the oncoming wave effect
The frequency of the sequence of the plots should vary throughout the entire video. First, there are fragments of 10-15 seconds, then longer segments (30-60 seconds), then again pieces of 10-15 seconds.
5. Add movement
Try to fill the video with events. Let the heroes go somewhere, meet with someone, try to do something unusual, which will be a direct expression of the idea that you are trying to convey to the audience. An example is the Khach Diary channel.
6. Speak with your hands
A face shot in close-up looks hard even with bright facial expressions, so add more gestures. The period of active attention for a modern audience has been reduced to 8 seconds. Gestures that can be used throughout the video will help you to hold it down.
7. Be a bright personality, but remain human
Followers and Likes Champions resemble freaks, but they still have a lot of humanity in them. If the hero is a complete scumbag, then the popularity will not be able to keep for a long time. The audience will not want to identify with him, an emotional connection is not formed. So, the superstar of the Russian-speaking YouTube Ivangai (12 million subscribers) is more attractive than the brutal child of vice Yuri Khovansky (3.3 million subscribers).
8. Share your personal
A video intended for a blog should talk about some aspect of your personal life: hobbies, friends, favorite movies or books. This is how the recognition effect arises. The heroes are understandable to the viewer and become a part of his life.
9. Invite bright and famous stars for filming
Let them give their opinion. It doesn't have to be laudatory. Let the celebrities work with you to figure out the topic of your video.
10. Remove the teaser
Separately, make a short introductory video (up to 15 seconds) that tells what your video is about and attracts viewers. In the teaser, you can introduce the guest star and briefly describe the plot.
11. Lively emotions
The video format has a strong emotional impact. Try to edit the material so that at the beginning and at the end of your video there are vivid and vivid emotions of the main characters. They are the most memorable - the edge effect is triggered.
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