3 secrets of viral video success

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

A huge number of videos are uploaded to the Internet every minute, but only a few of them become popular. Find out why some videos go viral.

1. Celebrities

Often, videos become popular after a celebrity stumbles upon them and shares a link to them on social networks.

So it was in 2011 with a video from Yosemite Park in the United States. After it was uploaded, it only had a few dozen views over the course of several months. But then Jimmy Kimmel shared a link to the video on his Twitter account, and it instantly became a hit. It now has over 44 million views.

Of course, drawing the attention of celebrities to your video isn't easy, but it's worth a try. List popular artists, journalists, and other media people who could potentially like your video. Come up with a capacious description for it and send it along with a link to all the people on the list.

Pay special attention to video bloggers. Recently in Russia they are very popular, and some willingly make selections from reviews of interesting videos.

2. User participation

The second path to the popularity of a video is the creation of communities of users around it who liked the video, and the emergence of numerous parodies. Such videos become insider jokes for millions of users, which they willingly share.

So it was with the video of the Korean artist PSY for the song Gangnam Style or with the video Pen Pineapple Apple Pen by the Japanese Pico Taro. Often, parodies of these videos also go viral. For example, a parody of Pen Pineapple Apple Pen by Nikolai Baskov and Ivan Urgant entered the top 10 most popular Russian YouTube videos in 2016.

Try to unwind on the wave of popularity of others and come up with an original parody of an already famous video. The main thing is that it should be original and resonate with the interests of a large number of users. Feel free to play on cultural stereotypes. You can take a popular foreign video and shoot a parody in the spirit of "if it happened in Russia."

3. The surprise effect

With millions of videos stored on YouTube, most of them remain unknown. Videos in which something unexpected happens are most likely to go viral. For example, the most popular video at the moment on the gaming platform Twitch is tied precisely to this effect.

Users love it when videos go against their expectations. If you want to play on the surprise effect in a production video, it is important to think over the script very well. Jot down some ideas and then share them with your friends. Do not reveal the essence of the video right away, but ask others to predict what will happen in it. Based on their reactions, choose the best idea and implement it.