How to Build a Good Social Media Reputation

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Eric Qualman in Secure Web. Rules for maintaining reputation in the era of social media and total publicity”tells what can and cannot be done on the Internet and how it will affect your relationship with the world.

1. Do not post things for which you would be ashamed in front of your parents

If you are looking to build a good reputation for yourself or your company, avoid defiant content.

Remember the rule: if something would embarrass your mother, do not do it offline and then publish it on the Internet.

Eric Qualman "Safe Network"

2. Target your target audience

Decide for which audience you are posting on social networks. Decide what goals you are pursuing. The answer to the question "To whom and what do I want to demonstrate?" will help simplify your online existence.

We often want to be “everything to everyone”. Distinguishing your people and focusing on them is much easier and more productive.

3. Don't post gossip

Do not circulate unverified statements or rumors about colleagues and acquaintances on the Web. It is very difficult to get rid of the reputation of a gossip. Moreover, if the rumor is disproved, you will find yourself in an even more stupid position.

If offline you were talking about it in a whisper, do not post it.

Eric Qualman "Safe Network"

4. Be honest

Lies on the Internet are quickly exposed. Do not try to embellish events, ascribe to yourself extra years of work experience, or appropriate the fruits of someone else's labor.

Honesty also includes sincerity and courage to demonstrate your true beliefs, rather than hiding behind a fake mask. Do not seek to build a false beautiful image. Sooner or later, the truth will be revealed. Better highlight your real dignity and values. Or, gradually acquire beneficial benefits. But don't imitate anything.

Honesty is what you do behind closed doors or when you think no one is looking at you. Honesty is the true essence of you, your beliefs and values.

Eric Qualman "Safe Network"

5. Don't complain

Save subscribers from complaints about the weather, health, the political system, or an impolite salesperson. Any whining broadcasts negative energy, draws you into meaningless arguments, and just infects others with a bad mood.

6. Praise and thank someone every day

Do not skimp on positive comments and posts. If you like the service, please praise the company. A colleague helped with business - write a thank you post, emphasizing how important it is to you.

There is so much negativity on the internet, be one of those rare individuals on the web who post a lot of positive information. Give small compliments, like, and cheer your friends on social media - all of which will build your reputation as a positive and pleasant person.

Research shows that posting positive information about others makes you happier.

Eric Qualman "Safe Network"

7. Don't criticize publicly

If a post of praise or gratitude can and should be published, then it is better to leave criticism until a personal meeting. Any comments in text format may sound harsher than you think. The non-verbal cues we send in person can soften criticism.

No one likes to be criticized, even the most constructive one, especially in public. Forget about nagging comments, correcting spelling mistakes and other small and useless remarks.

8. Correct mistakes, do not try to hide them

If you have made a mistake on the web, do not deny it and do not excuse yourself by shifting responsibility to others.

The way you deal with negative situations on the Internet seriously affects your reputation.

Eric Qualman "Safe Network"

Have you stumbled and done something unacceptable? Then follow four steps:

1. Write an apology post, taking responsibility for the unpleasant act.
2. Tell us what you are willing to do to make amends.
3. Keep what you promise.
4. Learn from what happened and draw conclusions.

The Internet knows more than a dozen cases when an attempt to hide a small mistake led to big scandals with revelations. Admit it and make amends early on.

9. Put personal communication first

People are more sympathetic to those they meet in real life. Do not limit your communication with subscribers or customers to the Internet only. If possible, hold group meetings or just go for coffee with the person you like.

If it's difficult to cover the distance, use video and audio calls so that people can hear your voice, intonation, see your face, and receive non-verbal cues.

10. Don't create separate profiles for work and friends

Many users have multiple social media profiles, one for work and one for friends. As a result, they sort of split their personality into an official and often feigned image for clients and partners and into a real one for friends and family.

You shouldn't have two profiles for at least two reasons:

1. You risk losing yourself by hiding behind a fictitious “right” image. This network split takes up a lot of energy.
2. The personal account is easy to find. Once subscribers understand how your formal look differs from the real one, an unfavorable contrast will be created. Therefore, try to combine and correctly interweave your informal hobbies and work image. Do not store anything on the Internet that does not fit into this portrait.

If you want to know about the rest of the rules for creating and maintaining a good reputation on the Internet, read the book by Eric Qualman "Secure Network. Rules for preserving reputation in the era of social media and total publicity. " The author illustrates the rules of behavior in social networks with real stories from the lives of individuals and large companies. From the book, you will find out what mistakes famous brands and high-ranking government officials have made on the Internet, as well as draw conclusions and begin to improve your reputation on the Internet today.