7 ways to influence anyone

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

In the modern world, it is extremely important to be able to influence people and convince them that they are right. Robert Cialdini, a renowned American psychologist and author of several books, reveals several essential principles of influencing others.

Robert Cialdini is a renowned American psychologist, expert on influence and persuasion. His book The Psychology of Influence has sold three million copies. In this work, he identified several essential principles of influence.

Most recently, he published a new book, Pre-Suasion, in which he explores the concept of persuasion even more closely.

Here are a couple of examples from this book.

• If you name your restaurant Studio 97 instead of Studio 17, customers will tip more.
• If you ask a girl for a phone number next to a flower shop (romantic associations arise), then she is more likely to agree to give it than if you asked her at an electrical appliance store.

The environment and conditions are just as important as what we say.

Basic principles of influence

Here are the main principles of influence outlined by Robert Cialdini.

1. The principle of reciprocity. If you give someone a card for Christmas, that person will want to give you a card in return.
2. The principle of personal sympathy. We more easily agree with those to whom we feel sympathy and trust.
3. The principle of consistency. People tend to strive to act consistently. Ask someone for a favor, and that person will think to himself: "I agreed to do N a favor, so I have to do it."
4. The principle of social significance. If you are trying to convince someone to do something, tell them, "Many people in your position do this."
5. The principle of authority. "Four out of five doctors say that …"
6. The principle of scarcity. "We only have 10 of these phones left!"
7. The principle of generality … Noticing that you have something in common, you can win over the interlocutor. In this case, you can mention the place of birth, values, religion.

The whole point of language is to influence others. Don't voice the obvious. Speak to breathe life into a new idea, to express your enthusiasm, to convey your feelings. Speak to influence.