Pyotr Didenko is the new editor-in-chief of Lifehacker

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

My name is Pyotr Didenko, and I am the new editor-in-chief of Lifehacker. I would like to introduce myself to our readers and invite you to all kinds of cooperation.

I have been working in Internet companies since 1998. He managed to have a hand in many businesses - from an Internet provider and web hosting to working as a web evangelist in the Russian division of Microsoft and the development of an Internet bank for business in Alfa-Bank. I have been running a personal blog for over 10 years and have published it several times on Lifehacker. We can say that we have been friends with families for a long time. And now I had the opportunity to make the project better … Of course, the agreement followed almost immediately.;)

In January, Lifehacker was visited by 6,381,000 unique users (according to Google Analytics). We showed visitors 18,716,000 pages. More than 65% of those who read us have a higher education, and 93.5% of users have an income level of average and above average. The site's audience has doubled annually for two years now. My goal is for the site and the business around it to grow at the same rate.

More than 6 million people monthly audience - a very wide reach, and we write about a lot. To this breadth, I would like to add more depth and through this it is better to define the Lifehacker's own face. We will specifically focus on several topics that are important for us and our readers, we will look for new interesting authors, build up our own expertise and share it. In addition, a couple of new headings will appear in the near future. Having understood the issues that are new to us, we expect to bring a lot of benefit to you, dear readers!

It's very important for me to work a lot with you directly, get feedback and experiment a lot. My dream is to get away from the image of media as a read-only structure that writes texts and users read them. This was the case before, but the old business models do not work well during the crisis, as they say now on almost every corner. The life hacker will try more interactive formats, involve - where possible - the reader in creating content, attract experts in key areas to the platform and offer to interact with them in various forms.

In recent years, I have been involved in the development of various products - from web services for business to Internet banking. I see the role of a product manager in constant attempts to find out what decisions need to be made right now so that in the future the created final product will be needed by the consumer. For this, modern product management has a lot of iterative, empirical practices. The Lifehacker team will set up many experiments and see what happens, quickly adjust tactics, and move in the right direction.

I have always liked the life hacker as a resource on how to immediately make your life better, how to cultivate awareness, how to be healthier and more active. The project is valuable as a universal source of useful knowledge, and we will be very actively developing in this direction. The task of helping people become better, more effective, more curious seems to me extremely exciting and, if you like, noble. I ask you to help me and the Lifehacker team in this necessary and difficult task.;)

Please write for any questions, I will be happy to answer all messages. I also invite you to contact me about cooperation with Lifehacker - from proposing new materials for the site to any questions of partnership with us. And thank you so much for reading Lifehacker.;)