What should be the site of a creative entrepreneur

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

Someone complains that they were born too late and did not participate in the formation of the IT industry. Others say that they were born too early and will not catch a human landing on Kepler-452b. In fact, we live in an era of endless possibilities. Internet without borders is the time of creative entrepreneurs, when anyone can live their dreams and make money on what they like. Today we will tell you what the site of a person who has turned his hobby into a business should look like.

What is a Creative Entrepreneur? A person who adheres to the theory of one life and does not agree to spend the best part of it on the rat race called "career." What distinguishes him from ordinary young entrepreneurs with their start-ups is his lack of desire to cave in to the market and demand, and therefore the scale of the business and super-profitability are secondary. In the first place are his desires, dreams, hobbies, interests and talents. Did you recognize yourself? So you are a yakki, a creative entrepreneur.

Creative entrepreneurs need a website just as much as any regular startup. The best way to present yourself, your product, service, idea (let's call all this by the general word "offer") to the whole world has not yet been invented, so use this opportunity correctly.

Straight to the point

What should a person who first came to your site see? This is your proposal. Immediately and very clearly. The visitor should not have doubts for a second about where he got to and what is happening here. If you sell combat exoskeletons for kittens, then this should be clear at a glance.

At the same time, a wow attack from all sides will help to achieve clarity and instantly attract the attention of visitors:

• Bright visual demonstration … We recognize and understand visual images the fastest and easiest way. It can be a spectacular photo, animation, graphics, or a short video. Choose your very best promotional material and give it a central place on the main page of the site.
• Application in life … A proposal in a vacuum, that is, divorced from reality, loses its attractiveness. If we return to the same kittens in armor, then by themselves these pieces of iron (or what you make them from) look at least strange and incomprehensible. And even an empty frame assembly does not show itself in the best light. A kitten costume must be worn by a kitten.
• Brief positive description … Multi-letter text next to a powerful visual demo distracts from the demo itself. The goal is that a person, without losing sight of the graphic content, could quickly fix what he saw with verbal designation. The effect of a short description will increase if it indicates a positive quality or property of your idea. "Combat exoskeletons for kittens" - sounds powerful. "The combat exoskeleton every kitten dreams of" is even more powerful.
• Buy button … Your efforts to create a wow effect can induce a visitor to buy instantly. So do not disturb him. The button for payment or order should be clearly visible and located next to the offer, and the payment options should include everything that is relevant in the target regions.

The above is mandatory, but you shouldn't stop there. You need to add even more appeal to your offer, and also try to get as close to the audience as possible. Three additional sections located on your site will help here.

• Customer Reviews … There is no better argument in favor of a proposal than the approval of the person who used it. Unsubstantiated promises of the seller will always be perceived with skepticism.
• Description of the benefits … It was said above that the voluminous text is distracting, but now that the visitor is already interested in the offer, you need to tell him the rest. You can combine the description section with reviews. By attaching real positive reviews with photos of buyers who solved their pressing problems thanks to you to each declared benefit.
• Social networks … Original suggestions attract people, and your social media communities will surely confirm this. You can scale the growth in popularity if you embed feeds from your favorite social networks into your site (or at least post social buttons). Visitors who find you through social networks will learn about your site, and site visitors will be able to follow you on social networks. Thus, you will harmoniously complement and strengthen your online presence. Here is a good example of the symbiosis of and.

Trying to talk about your offer as much as possible may not work in your favor. Excessive weighting of the site with megabytes of information can tire the visitor and confuse him. Minimalism attracts, and instead of a dozen more elements, we suggest you place on the site only one, but very important section in the context of a creative entrepreneur.

Declaration of love

You started your business not because your activity is at the peak of trends and promises millions. You are not pursuing the goal of making all the money in the world. You are doing what you truly love. Recognition in the form of the relevance of your ideas is what is most important to you. This fact alone increases your attractiveness in the eyes of your audience. Create a separate page on your site "About us", "About yourself" or "About the project" and tell visitors about who you are and why you do what you do.

Do it yourself

Perhaps now you are thinking about the cost of the services of a programmer and designer who will make your personal website. And there is also payment for the work of a content manager, server rent … All this is too complicated and expensive. There is another way - a website builder. With its help, making a beautiful professional website for your own needs is no more difficult than putting several Lego bricks on top of each other. Take a look at a few real working sites created with the Wix Builder.

waf-waf.com

rukivmile.ru

dachastore.com

retro-ride.ru

artandrock.wix.com/streetwave/

Impressive, right? It's hard to believe that all this was done by people who do not distinguish PHP from JavaScript. Do you want the same? Easily! In a good website builder, you will find, each of which can become an ideal online platform for your creative business.