My sales are not growing. What to do?

How can I build a client base?

Work with a potentially interested audience, then casual buyers will become regular customers.

Let's say you open a coffee shop in a shopping mall. It is ineffective to simply distribute leaflets to all passers-by on the street - among them there will be those who happened to be in this area by accident. They will come to you for a free cookie with a coupon, but they will not drive for an espresso every day.

To reach your audience, you need to target your ads to people who are often near your store. For example, launch an SMS-mailing with geo-targeting - location in the same area. To make your ads even more targeted, add filters by age and occupation. For example, the most frequent guests of coffee shops are office workers and students.

If you have few clients, pay attention to the MTS Marketer service. It is a marketing platform with a huge database of big data technologies. Here you can launch advertising campaigns and select clients by many parameters (geolocation, gender, profession, interests). With this targeting, only those who might need your product will see your offer.

My product is still poorly known on the market, how best to motivate customers?

Wait to motivate. First, make sure people know what your product is for. It seems like a good product will sell out on its own, but it doesn't. Customers may not be aware of why they should use it. And if there is no need, there is no purchase.

First you need to tell about the product and interest, and then call for a purchase. Better to do this through different channels. In the marketing world, this is called "omnichannel" - a combination of different types of advertising and platforms.

Let's use an example.

Let's say you produce organic cosmetics.

The first channel is a banner in social networks. Place a colorful banner with your bestseller and customize it to show girls interested in healthy lifestyle and beauty.
The second channel is email marketing. In a few days, tell us in an email why customers need your product. They are already familiar with your brand - now explain the benefits in more detail and explain what problems your product will solve. Let it be not just advertising text, but useful content. For example, give tips on how to live a greener life, and in one of them, tell us about your lipstick, which is not tested on animals. Don't forget the golden rule of “tell-show” marketing: add vibrant photos.
The third channel is SMS distribution. When the client is already interested in the brand, send a short and succinct message with interesting special offers valid until a certain date.

But what if I have an online store?

Remind customers of yourself who have already visited the site, and collect new ones through targeting.

Tell those who are already making purchases from you about new products and promotions. Send your loyal customers personalized offers with your favorite products, distribute promotional codes in social networks through your brand's fans.

If you sell products all over the country, geolocation is not required to find new customers. Limit your audience by age, gender, interests. Try to avoid stereotypes in your ads: not all girls go to the gym to lose weight, and not all men love beer and football.

Buyers are annoyed by intrusive ads, aren't they?

If your marketing campaign is well-tuned, no. On the contrary, accurate targeting only selects those who are most likely to be interested in your product. Let's say that the distribution of offers with last-minute tours is sent to travelers, and banners with discounts for pool passes are shown to sports fans.

The main thing is not to arrange mailings too often and choose the exact moment to send - when the client is already ready to buy and only a small impulse is missing.

For example, a message from a coffee shop should come to an employee of a neighboring business center in the morning when he goes to work and dreams of a fragrant cappuccino. And, for example, information about discounts on tire fitting is sent to motorists in spring and autumn, when it’s time to change tires.

Don't disturb people early in the morning or at night.

Do I need to obtain consent from clients in order to send newsletters?

If you send ads to your own database, yes. Customers who leave you a contact email or phone number must agree to receive messages from you. In addition, they should be able to unsubscribe from your mailing list at any time.

If you send information with the MTS Marketer service, you do not need to obtain consent - MTS has already secured the permission of clients. You can immediately run different advertising campaigns and choose which method works best: banners in social networks, SMS-mailings, email-mailings, messages in instant messengers. Accurate targeting will help you avoid ineffective ads and increase response rates.