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2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
If your next product fails, then you should definitely read Austin Cleon's book Show Your Work! 10 Ways to Get Noticed.
Come on, all to the bathhouse!
He plowed for a whole year, puffed up … finally gave birth! Your creation, your brainchild … But nobody is interested in it. Silly people have not appreciated your ingenious product.
Does this sound familiar to you?
You may be missing an important component that few people have heard of. Read more in the review of Austin Cleon's book Show Your Work!
Show the process
With the advent of the Internet, a person for the FIRST TIME can show not only the RESULT, but also the PROCESS.
Show people how you create a product and they will notice you. Moreover, they will tell their friends.
Fedor and his pizza
Funny theory. And what is in practice? Where are specific examples?
Under your nose - in Syktyvkar! Fyodor Ovchinnikov is a man who doesn't just sell his pizza. He shows every little detail of this work.
Pizza? How can this be interesting?
But people are interested! And I'm interested!
People really want to know how sausages are made. Dan Provost and Tom Gerhardt
All this is one big fairy tale. Fedor is generally a well-known storyteller of the Runet.
Will the fairy tale have a happy ending? Do not know.
But how else to deal with such soulless fast food machines as McDonald's or KFC?
If there are fairy tales about opening a bookstore or making pizza, then a fairy tale can be told about anything.
Eh.. Slyushi, brother … I have a tire service!
Let it go! I'm wondering how tire fitting works! Tell us about it and I will become your most loyal client!
Promote
OK, let me show you my work. It looks like you can get a good PR on this. People will find out about my product and start buying it.
So?
Not at all!
Cleon does not like self-promotion, and his book is not about that at all. And not about sales. It's about finding like-minded people. Who will help you in the process.
Nobody is perfect. We all make mistakes in the process. We can be turned aside altogether. If you show your work in progress, your readers will not let you deviate, they will point you to mistakes!
I have a self-development blog. How many valuable thoughts are in the comments! I talk about my experience, and people write in the comments how they can improve it.
But YES, it will also have commercial benefits for you. If you show your suffering, your struggle, your readers will appreciate your product and understand its essence. Isn't that what every creator dreams about?
Does it matter to me how much Fedor's pizza costs? It doesn't matter at all. Plus or minus 100%, I will not notice. After all, I'm not buying pizza, but a fairy tale.
Don't like to PR? And it is not necessary! No need to write about what you ate for breakfast. You are writing about your work. And your job is not you. Your work is a part of the planet.
My tire service?
Yeah, count up ?!
Genius in the cave
Genius. In the cave. By the light of a torch. Writes something. Now a miracle will happen, and the world will gasp.
Cleon doesn't believe in this picture. Into the idea of a lone genius.
Genius is a collective phenomenon. Even a hermit like Perelman would have achieved nothing. Without the labors of their predecessors, colleagues, without their first teachers, parents. They are all a collective genius, of which Perelman is the tip.
If you want to become a "genius" - do not forget about the team around you. It is he (including) that makes you a genius.
Examples of collective genius are everywhere: Google, Facebook, Elon Musk and of course … the German national football team))
About format
A tiny little book. Just 1 hour 20 minutes of reading.
Lately, I've been looking in books not so much for valuable ideas as for this positive energy that pushes you forward.
For such a volume - a good density of both ideas and positive energy.
Outcomes
Grade: 8/10.
Read: yes, especially if you create and promote your ideas.
Show your work. Attract like-minded people. Build up your collective genius.
A wonderful little book!
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