What the heroes of the "Jobs" rubric read and watch: top recommendations

Books

The heroes of our column often read and recommend professional literature. Designers advise design materials, management executives, and so on. But there are books and authors that are popular among representatives of different specialties.

First place

Eliyahu Goldratt wrote the book "" in 1984. This work, translated into many languages, brought world fame to the creator of the theory of limitations.

Goldratt went beyond boring business literature - he wrote a business novel. The reader follows the love story, which is cleverly woven with practical advice on the organization of the production process. Thanks to this feature, the book is easily given even to people who have nothing to do with entrepreneurship.

Khariton Matveev Co-founder of Skyeng

The author completely changes his outlook on life and work, teaches at each moment to do only the most necessary, only that which will lead to the result.

Subsequently, two sequels were published: “Target-2. It's not about luck "and" Goal-3. Necessary, but not enough. " But the guests of Lifehacker, for some reason, singled out the first part.

Second place

In second place in terms of the frequency of mentioning by the heroes of the heading of the book one of the most famous entrepreneurs in the world - Richard Branson.

At 16, Branson dropped out of school and went into business. His corporation Virgin Group includes about 400 companies of various profiles. Branson's fortune is estimated at more than $ 5 billion. No wonder many would like to know.

His book "" was most often named by guests of the "Jobs" column as the most useful and impressive. Also highlighted the work of Branson called "".

Third place

In fiction, Ayn Rand has become an absolute favorite and her two books - "" and "".

Artyom Turovets Head of online accounting service "Sky"

"Atlas Shrugged" is a very motivating book, albeit dragged on in places. In each character you see a part of yourself. And then, already in real life situations, you begin to imagine which of the heroes you will look like if you behave in one way or another.

Modern writers include Bernard Werber (Star Butterfly) and David Mitchell (Cloud Atlas).

Among Russian authors, many singled out Viktor Pelevin ("The Caretaker", "SNUFF", "The Recluse and the Six-fingered", "Yellow Arrow") and the Strugatsky brothers ("Monday starts on Saturday," "Waves extinguish the wind"), as well as novels and journalism Mikhail Weller.

Fourth place

The fourth place was shared by several business books.

"" By Carl Sewell and Paul Brown

Sergey Klyonkin Co-founder of the digital agency Original Works

We are very sensitive to clients, and a lot has been done even before reading this book, but some approaches, examples from life and the level achieved made us think and take further steps towards customer focus.

Stephen Covey.
"" By Ben Horowitz.

Alexander Laryanovsky Managing Partner Skyeng

“It won't be easy. How to build a business when there are more questions than answers”by Ben Horowitz. Perhaps the most poignant book about the hard way to the stars.

“First say no. Secrets of Professional Negotiators "by Jim Camp.
"" Nassim Taleb.
"" Chan Kim and Rene Mauborgne.

Natalya Sturza Head of UX Analytics Department of Modulbank

“Blue Ocean Strategy. How to find or create a market free of other players”is a book that should be read by at least every strategist in business and at most every product manager. It contains interesting methodologies for shaping new products, testing ideas, and comparing with competitors. For each point and method, a detailed example is given, as was done in a particular company. It is written in a very specific industry language (in terms of saturation, something like a physics textbook for high school), but this only makes it more interesting.

The books of the social technologist and business coach Vladimir Tarasov should be separately noted. He is known as the founder of a new direction in management - managerial struggle. From under his pen came out three bestsellers, two of which fell in love with the heroes of "Jobs": "" and "".

Fifth place

The following works were chosen by approximately the same number of people:

Jason Fried and David Hensson;
Think Slow … Decide Fast by Daniel Kahneman;
Management of a Professional Services Firm by David Meister;
"" By David Allen;
"" Richard Farson;
"" Kelly McGonigal.

American business consultant Jim Collins can share the fifth place with them. His books "" and "" are world bestsellers and are among the favorites of prominent representatives of the Runet.

Nikita Sherman CEO Banana Run Project

“From Good to Great” is a business publication that will be useful to everyone who wants (and can) learn to look at big things from above, to see the complete picture of the world. Not just a book, but the result of in-depth research that allows, according to a number of criteria, to separate just good companies from really great ones. Recommended for everyone who dreams of “taking over the world”.

Sixth place

The characters in Jobs often read biographies of famous personalities. One of the most popular figures is Steve Jobs. Someone more like his biography performed by Walter Isaacson, someone prefers the interpretation of Jeffrey Young.

Also highlight are diaries, letters and the best speeches and memoirs of Henry Ford "".

Our heroes also draw inspiration from the cases of successful companies. For example, many people like the book by Joseph Micelli "" and "" by Tony Shay.

They actively read about Google: books by Eric Schmidt "", Fred Vogelstein "", David Wise and Mark Malsid "Google. Breakthrough in the spirit of the times”.

Of the Russian business people, Oleg Tinkov and his books attract the most attention.

Films

In the cinematic passions of the characters in the "Jobs" column, there are almost no points of contact. This is understandable: different generations, different temperaments, different destinies. However, there were still a few films of all time.