Table of contents:
- 1. Why startups are successful
- 2. How to come up with a good name for a brand
- 3. How to make the right decisions for the company
- 4. Two reasons for business failures: how to avoid them
- 5. How to believe in your creativity
- 6. What students should know before starting their own business
- 7. Why hope is not a strategy
- 8. What is the Big Lie of Small Business
2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
Personal experience, advice and business strategies of successful people.
1. Why startups are successful
Who. Bill Gross, investor, founder of the world's first business incubator IdeaLab.
About what. If a startup can change the world, why are there so many failures? Bill Gross examines this question using the example of 100 companies that have emerged over the past 20 years, and identifies five important elements that lead to success. The idea and the team are not the most important among them.
2. How to come up with a good name for a brand
Who. Jonathan Bell, branding expert.
About what. How to come up with a recognizable name in a world where there are a huge number of companies. It can be associated with the name of the creator or describe the activities of the company - these are just two of those that Bell singles out. He briefly explains how to choose a memorable name and what details to pay attention to.
3. How to make the right decisions for the company
Who. Ray Dalio, businessman, founder of investment firm Bridgewater Associates
About what. Ray Dalio once lost a large sum of money. So large that I had to ask for a loan to feed my family. This painful experience changed his attitude towards decision making. He explains why it's important to fight unanimity, what to do with controversial views, and how to know if you're right (or wrong).
4. Two reasons for business failures: how to avoid them
Who. Knut Haanaes, business strategist, professor at the International Institute for Management Development.
About what. Hanaes compares the life of companies to the life of people: at the beginning of their journey, they constantly explore the world around them, but the older they get, the more effectively they use their knowledge. Companies cannot succeed in two ways: when they do what others do, and when they are uncontrollably creating something new. According to Hanaes, the best way to avoid failure is to find a balance between the two strategies. He tells and shows with examples how to do this and how to build a strong company that will not be affected by the crisis.
5. How to believe in your creativity
Who. David Kelly, founder of the design and consulting firm IDEO.
About what. About the fear of being judged, because of which people do not voice their ideas for fear of misunderstanding. David Kelly believes that you cannot divide people into creative and non-creative. It's just that some people believe in themselves, while others get in the way of unnecessary complexes. He explains how to stop thinking that you don't have enough creativity to start your own business.
6. What students should know before starting their own business
Who. Jan Bednar, founder of ShipMonk.
About what. Jan Bednar moved to America from the Czech Republic at the age of 17 with the dream of starting his own business. He succeeded, and now he believes that any student can start a business and develop it: “Starting a business means finding a problem. Your hobbies and everyday activities may be waiting for your business idea. After all, you know better than anyone about the problems in these areas. Bednar explains how to run a company from the start.
7. Why hope is not a strategy
Who. Kevin Talbot, entrepreneur and investor.
About what. An idea alone is never enough to create something. Each of us comes up with something, and this is only the beginning of a long journey. Ideas move us forward, make life easier and better. But the idea itself is not magic. Talbot explains how to work with an idea to be successful.
8. What is the Big Lie of Small Business
Who. Vusi Thembekwayo, Investor and Chairman of the Watermark Afrika Fund.
About what. When a small business becomes successful, it doesn't have to stay small. Africa is filled with small businesses, the owners of which are fighting among themselves and do not look at things globally. Tembekwayo explains, using the example of his native continent, why small business needs to be developed. He believes that if local entrepreneurs change their minds, Africa can become an economic giant. And he tells how to grow from a startup into a large enterprise in a short time.
Recommended:
9 TED Talks to Help You Become Incredibly Productive
Making yourself more productive becomes much easier when you heed these tips from TED speakers
10 extraordinary TED talks from eccentric speakers
Beatboxing on stage, card magic, mushroom funeral costumes and other eccentric TED speakers
10 most talked about TED talks
Find out why we hate fakes, how great ideas are born, and what consciousness is in this compilation of discussed TED talks
10 TED talks from financial gurus to teach you how to handle money
You can read and watch tons of tips on how to save money, but nothing changes until you take action. Get Started Now
10 TED talks to get you an hour and a half laugh
If you love funny videos, we highly recommend watching these TED talks - an hour and a half of healthy laughter is guaranteed