Best Cases Conference: Creative Advertising Practices From Copenhagen

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

On April 23, the Deworkacy workspace will host the premier creative conference for professionals in marketing, advertising and media.

Experts will present the strongest practices and reveal the secrets of creating the best cases. The program includes an intensive course from the leaders of the international market in the field of interactive design and visual communications.

The guests of the Best Cases Conference will have a rich program: more than 500 participants, 40 speakers, 20 best advertising cases, key insights of the advertising market, project presentations and discussions with the creators of sensational campaigns.

In two halls, speakers will talk about modern technologies and practices for creating advertising and discuss the details of cooperation between the agency and the brand.

Leading agencies will present the main cases of the season and outline criteria for evaluating and measuring the effectiveness of campaigns from advertisers. Presentations of projects on autocurling and accidents during the radio broadcast, an airliner's showcase, the results of SAP Forum 2017, details of the implementation of a successful rebranding of the food delivery service and restyling of a key mobile operator are expected.

Among the participants:Voskhod RA, SMpolis, Marvelous, S7 Airlines, Possible Group, Kaspersky Lab, WildJam, Yandex. Alisa, Eventum Premo, SAP CIS, Granat, Dostaevsky, Everest, MegaFon, Carat, BMWRussia, FriendsMoscow, Utair, Wargaming and many others.

As part of the BCC, an intensive course from the international agency Anglemap (Copenhagen, Denmark), specializing in training, research of global insights, visual communications and service design, will be held.

The team will present a program focused on cross-platform case studies in outdoor advertising and digital.

Intensive program:

• case stages of digital installations and static advertising OOH (Out Of Home);
• design concepts and international practices;
• prototyping and its formats.

Anglemap are practicing professionals in the fields of interactive design, communications, social sciences, psychology and journalism. Among the agency's clients: Google X, Singapore Arlines, LEGO, Phillip Morris International.

The instructors of the intensive will be the leading employees of the agency, industry experts and world-renowned professionals:

• Lorenzo Romagnoli is an interactive designer with expertise in digital media and visual communications. Consults companies in Italy, the Netherlands, China, creating design concepts and working on prototyping objects.
• Mario Siardalli is a digital-oriented designer. He helps companies in defining the concept of products and services, he is the founder of the startup Mercurius.io, which builds a connection between fintech and sports.

The number of places on the intensive is limited, hurry up to register. Look for news about the conference in the official Facebook group. For all questions, write to the mail: [email protected].