Table of contents:
- 1. IT and cybersecurity
- 2. Online education and EdTech
- 3. Agricultural sector and alternative food
- 4. Internet of things
- 5. Sharing platforms
- 6. Esports
- 7. Organization of leisure for pensioners
- 8. Providing services that free up time
- 9. Robotization
- 10. Healthcare
2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
Choosing the right niche for your project to take off and not fail.
1. IT and cybersecurity
The most stable sector in development, which is actively gaining momentum in 2019. This is due to many factors - from a significant share of government orders to the growing needs of various types of business. Today, businesses in all sectors are aiming for ubiquitous process automation.
In parallel with IT, the need for cybersecurity compliance will also develop, because the growth of fraudulent activities is inevitable. And if you have the necessary competencies, then it is worth paying close attention to both of these sectors.
2. Online education and EdTech
At the junction of new technologies and the educational system, a new promising direction is being born - EdTech. Russia already has projects for preschool and school education in this area, as well as various language courses and training programs for Internet professions: programming, digital marketing, design, and so on.
The market capacity is still great here. And it is worth taking a closer look at the online education and EdTech sector, as it has just begun to develop. After all, other things being equal (the same quality and cost of training), the majority of clients will choose the most convenient way of acquiring knowledge.
3. Agricultural sector and alternative food
The population of the Earth continues to grow steadily, and Russia is a country with vast agricultural areas. And therefore, any activity related to the development of this sector has a chance of success. In addition, this segment has a strong share of exports and government orders.
At the same time, not only the classic agricultural sector will develop, but also the direction of creating alternative food. The main trend is food based on plant protein, so it is worth paying attention to the production of soy products. And also for the development of grain crops and the dairy industry.
4. Internet of things
Very soon, ordinary things around us will exchange information with each other without any interference. For example, the refrigerator will signal that you have run out of yogurt and transmit this information to your smartphone, independently replenishing the shopping list. And in part, this already works: for example, smart homes already know how to warm up the room before you arrive or turn on the coffee maker before you wake up.
In Russia, this area is still underdeveloped. Therefore, it is worth focusing on the business that will be engaged in the maintenance, modernization and customization of smart gadgets, and not their creation.
5. Sharing platforms
Shared economy, or shared consumption, is a model based on the idea that sometimes temporary use of products is more profitable than owning them. The giants in this niche are Uber and Airbnb. At the same time, not only things (cars and apartments), but also various services can be shared.
The creation of platforms for various kinds of joint consumption is one of the most fashionable and demanded areas. For example, services for finding the services of nannies and tutors are now widespread. And there are more and more such directions, so here you can still occupy a free niche.
6. Esports
Esports is a team or individual competition based on video games. These competitions are held both offline and online with broadcast on the Internet. These tournaments attract huge audiences, and the prize pools of the games are estimated in millions of US dollars.
In Russia, e-sports is still practically not mastered, although it is recognized as an official sport, and that is why it is worth paying attention to this segment.
Moreover, you will need not only companies that will directly deal with e-sports, but also the service sector - those organizations that will support the industry offline - from the production of merchandise to the sale of popcorn.
7. Organization of leisure for pensioners
In Russia, the population is rapidly aging, and very soon there will be a large proportion of pensioners who will feel the need for high-quality services for organizing leisure and everyday needs. This can be the development of special fitness programs, and the organization of a tourist destination, and even the creation of ordinary hobby groups in the "near home" format.
It is worth paying attention to this segment, since there are still few offers in it and it will be quite easy to occupy your niche. This direction does not require large material investments at the start and can be opened without special education or skills.
8. Providing services that free up time
Free time is a resource that people need to engage in their own development, favorite leisure time and simply quality rest. Therefore, the demand will grow for all the services that release it: the delivery of ready-made food, cleaning of apartments, walking the dogs.
The market in this segment is not yet overloaded - especially in the regions. And you can enter this type of business without special knowledge and skills. Therefore, after a careful choice of a niche, you can proceed to the implementation of the conceived project.
9. Robotization
There are a lot of niches in this direction, the development of which will gain momentum in the coming decades - from 3D modeling to the creation of industrial robots and drones. Russian industry today needs serious modernization, so there will also be a large share of government orders.
According to experts' forecasts, in the next 25 years, a large number of jobs will be replaced by robots, and therefore those companies that can service, program and modernize these machines will be in price.
10. Healthcare
One of the fastest growing areas since 2016 is pharmaceuticals. And this industry has potential not only in the domestic but also in the export market.
Also, in the near future, the growth of enterprises working in the field of biotechnology and genetic engineering will only pick up speed. The state is interested in raising this sector, so here you can count on government orders, which means stable profits.
The need for digital therapy (mobile medicine) arises due to the lack of time and the increase in the number of chronic diseases, especially among young people.
However, this area should only include specialists with certain skills and competencies. Others can try themselves, for example, in the field of creating medical gadgets - this is an equally promising business area.
Recommended:
Why you need to break old habits before starting new ones
Developing habits - both bad and desirable - is not a quick business. So start small and work your way towards your goals gradually
3 reasons that prevent you from starting your own business and ways to overcome them
Improve working ideas, communicate with smart people and try to attract a business angel - Lifehacker tells how to stop being afraid and start your own business
What you need to know before starting a hotel business
The hotel business is one of those occupations that require, above all, psychological stability. But be prepared for both large investments and fiddling with documents
10 ways to reduce the cost of starting a business
You can start your own business even with a small capital - you don't have to take out a bank loan or borrow from friends. And if money is still not enough, it is worth optimizing business costs. Together with Mastercard we figure out what steps need to be taken in order to open a business and not go bankrupt
How to come up with a business idea, or What prevents people from starting their own business
What are people afraid of when they want to start their own business? How do you deal with these fears?