How to properly respond to criticism

First, understand that you are not criticizing only those who do not express themselves in any way. If you are criticized, then at least you are in the game. “If you’re doing anything fun, you’ll face judgment sooner or later,” says Bezos. "If you can't handle it, just don't do anything interesting."

Don't get hung up on revenge, it's not worth it

Let's say someone really hurt you. But do you really want to waste your time on revenge? Better stop, take a deep breath and keep going.

Even if the criticism was completely unfair, Bezos advises remembering the words of Confucius: "Taking the path of revenge, dig two graves - one for yourself."

Don't take everything to heart

The best way to protect yourself from criticism is to develop thick skin. You still can't stop those who like to write nasty things. Move forward, they are not worth wasting your nerves on.

Bezos offers this exercise in case someone’s words pissed you off. Stand at the intersection and watch the passers-by. One hundred percent, none of these people think about you.

Imagine what life would be like if no one could voice criticism

“One of the benefits of our society is that we have cultural norms that allow people to say terrible things. Nobody forces you to invite them over, just let them speak,”advises Bezos.