2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
Today, 10 years after the creation of VKontakte, Pavel Durov on his page shared life lessons learned while working on one of the most famous social networks. We publish them without changes.
10 years have passed. I am publishing 10 lessons that I learned in the process of creating VKontakte:
1 -
Everything can be done quickly. I collected the first version of VKontakte in 2006 in a month. She began to grow at once. Contrary to popular belief, the work is done either quickly and efficiently, or for a long time and badly.
2 -
Everything * needs * to be done quickly. Together with VKontakte in 2006, several more sites with the same concept emerged. Now they are forgotten only because VKontakte developed faster.
3 -
You need to grow in the direction that is organic. VKontakte grew out of the success of the SPbSU forum, the SPbU forum - from the success of the site for philologists. Each next step should build on the foundation of existing successful experiences.
4 -
People are not idiots. They sense - often subconsciously - the quality of what you are offering.
Every pleasant little thing and thoughtful detail, no matter how insignificant it may seem, brings new loyal users.
5 -
Combining multiple roles is effective. The first months of VKontakte's existence, I created all the code, graphics, wording, interfaces, marketing. The combination made it possible to eliminate the waste of time for communication.
6 -
You should only listen to your intuition. Whenever I listened to the opinion of "elders and reasonable", I wasted time.
If you feel what needs to be done, ignore the opinion of the authorities.
7 -
Quantity does not translate into quality. The VK team was small, but it consisted of talented and motivated people. Such a team is more efficient than an army of salaried mercenaries.
8 -
Trust no one 100%. It doesn't matter how trustworthy you think someone is or how many years you have known them - the key issues are best monitored personally.
9 -
Fear doesn't make sense. During the management of VKontakte, there was a lot - DDoS attacks, criminal cases, stock wars, melting servers, media wars, lawsuits, intrigues.
Emotions are not productive - do what needs to be done.
10 -
Principles are more important than benefits. VKontakte defended the interests of users while its competitors betrayed them to please advertisers, shareholders, and officials. Benefiting others is the only possible reason for true success.
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