How to increase your Instagram reach with a single post

2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44

These techniques will help you attract subscribers and increase their engagement.

First, let's figure out what our coverage depends on. They are influenced by the following factors (in decreasing order of importance):

• saving to bookmarks;
• comments;
• likes.

This affects not only the number of likes, comments and bookmarks, but also the speed of their typing in the first half hour after the publication of the post. These are just the main factors. In addition, the following matters:

• time of fixation of attention during the post;
• clicking on the "More" button to read the full text;
• scrolling through photos in the "Carousel";
• viewing all your stories to the end;
• going back in history and delaying on a specific history;
• messages in "Direct" and much more.

How to write a post that will collect hundreds of likes and comments, as in the song "Likes" by the BI-2 group? In this article, I will look at 10 of the most effective ways that I use in my work.

Drawing

The most common way is to arrange a giveaway once a week. The more weighty the prize is, the more willing your subscribers will be to participate.

The methods of participation can be different, it all depends on your imagination. For example, a condition for a giveaway could be bookmarking all posts during the week and likes under each post.

You can arrange an express draw under one post. In this case, in addition to saving the post to your bookmarks and like, ask your friends to mark it in the comments (the number of comments is not limited). Then, through a special service (for example, Giveaways.ru), choose a winner at random.

Or you can go the unusual way and involve your subscribers in the game: “During the week, we will hide hint words in the hashtags of posts. Anyone who composes a well-known proverb from these words and writes the correct answer in the comments will become a contender for victory."

Auction or anti-auction

We choose the most popular product or service. We inform subscribers that today we have made a discount of more than 80% for this product, but the exact price remains a secret. Each comment reduces the original price by 100 rubles. The one whose comment is included in the secret price takes the item at the specified price.

Or the opposite option. We start trading with an initial price of 1 ruble. Each new comment adds 10 rubles to the cost. The one whose comment reaches the price you set, picks up the item.

We kill two birds with one stone: increase coverage through comments and sell our products and services.

Intrigue

Start telling a compelling story, such as the creator of the project, or one that contains mega-useful advice. Stop at the most interesting place and promise to continue if this post gets 10,000 likes.

Dream life

We post a photo of the paradise island and sign: “Like, if you want to be here. Mark in the comments the person with whom you would like to go here. " Or we publish a photo of an insanely beautiful dress or jewelry and write "Like if you want the same" or ask to mark in the comments the person from whom we would like to receive this as a gift.

Advice

Ask your subscribers to help them choose which version of the image they like more: "Write in the comments: 1 or 2".

Acquaintance

Have you launched an ad campaign and your subscriber base has grown significantly? Meet your audience: “We have so many advantages and we can help you a lot. Now write about yourself. Who you are? From which city? What do you do?"

Networking

Everyone loves free advertising and the opportunity to once again express themselves. Arrange not only acquaintance with your account, but also acquaintance of subscribers with each other. Write that we can all be useful to each other, and make a post for networking: ask subscribers to tell us what area they work in, what services they offer and how they can be useful to others.

Like time

An old, but not losing efficiency way of mutual increase in coverage. "Like this post and the posts of the five previous commenters, write in the comments" I want to like "and get likes in return." Your subscribers will be willing to leave comments and like, increasing their reach and yours.

Question answer

Start a weekly "Ask an Expert" column. Experts can be your experts or invited professionals. In the comments to the post, your subscribers can ask all their questions and get a detailed consultation for free.

Request

Well, the most banal way: just ask your audience to like you: "Like if you liked the post", "Friends, coverage is falling, your help is urgently needed, please like this post."

Imagine, communicate with your audience, use the techniques above. We've looked at ways to increase reach through content, but there are also technical ways. If you find the article useful and want to continue, please like it!:)