The fastest way to get people to trust you

The sales profession does not have a very good reputation. And the very essence of sales is often misunderstood. People usually think that salespeople speak very fast, almost trick customers into making deals, and generally cannot be trusted. In fact, the opposite is true - all sales are built on trust.

At the heart of sales is the ability to quickly gain people's trust. The tricks that work in sales will come in handy in everyday life as well.

The main trick is thoughtful questions.

Lead the conversation by asking the right questions and let the client talk. This will help you identify the needs of the other person and show that your proposal is ideal for their needs.

Also, when people feel that they are being listened to carefully, they feel like you understand and approve of them. It inspires confidence. And if they trust you, they will agree to make a deal with you.

How to build trust quickly with sales experience

Greet in a friendly way

Greet warmly, as if you already know each other and have not seen each other for a long time. At the same time, smile sincerely - a smile is always remembered. Plus, when we smile, we improve our own mood.

Speak slowly

Fast speech often evokes negative associations. The other person may think that you are nervous or not sure what you are saying. Therefore, try to radiate calmness and be moderate in your speech. People respond better to those who speak slowly and deliberately.

Show that you have something in common

Evan Asano advises that before calling a potential client, look at his profile on LinkedIn and other social networks to find some common interests or mutual acquaintances. Be sure to mention this at the beginning of the conversation. For example: "I noticed that you studied at X, that you are familiar with Y." Little things like that can help build trust.

Listen carefully

Listen as if the other person is the only person in the room. Don't be distracted by looking at your watch or phone. Don't interrupt or finish sentences for them. Before answering, wait a few seconds and think about what you want to say. This will show that you are really listening.

Ask interesting questions

Usually the conversation starts with typical questions, and that's okay. But why not go a little further and after asking: "Where are you from?" do not ask: "What was it like growing up there?" Instead of: "What are you doing?", Ask: "Tell me what you do."

When asking a question, act as if the other person is now telling you an amazing story. You may have to pretend at first, but over time, you will begin to notice more interesting things in people. After all, to get an interesting answer, you need to ask an interesting question.

Show that you value the other person

Usually, this requires you to agree with what the other person is saying.

Asano gives an example from his practice. One day he called a client to offer the services of his agency. The client immediately said that he would not need these services, because his business was already developing successfully. Asano agreed with him and said that he had read about his success in one of the leading magazines, and then asked how he managed to achieve such results. The client happily began to talk about himself and eventually made a deal with Asano's agency.

If Asano tried to convince the client that he could not do without the help of his agency, nothing would have happened. After all, then it would turn out that he does not agree with the client, and when people feel that we do not agree with them, they subconsciously close and move away from us. This is the worst thing that can happen.

Think of someone who made a good impression on you when you met. Think about why you liked this person. It is likely that he listened to you carefully, and you still have the feeling that you are understood and appreciated.