The photographer showed what the advice of coaches looks like in Russian realities. It turned out funny - and very true

The very theme of success, or rather, its distorted interpretation, has been spinning in my head for a long time. But this idea did not go beyond kitchen conversations and jokes, until in 2018 I started studying in a photo school. I remembered the idea again a year later when I was preparing my graduation project. And then she came true.

While working on the project, I came across statistics according to which most Russians believe that a successful person is one who lives in prosperity, who has material well-being. However, the cult of a “successful person” leads to the formation of social inequality, a division into “successful” and “unsuccessful”, increases the level of aggression, dissatisfaction with the standard of living and professional burnout. And it works for both "successful" and "unsuccessful".

The character in the photo is an ordinary guy who decided to become successful. He does everything as he hears. Finds advice “to dress in business style” - takes out a shiny prom suit and puts it on. "Do what you love" - drinks beer, because he loves it, but already in a presentable suit. “We need to take risks” - goes to the bus station and buys a cheburek there. Isn't it a risk?

There is nothing wrong with most of the tips I've played around. The main thing is to approach them wisely.

People really need motivation and support. But it is important that everyone chooses its sources for himself.

For me, success coincides with the definition from Ozhegov's dictionary: "Success is luck in achieving something." And this "something" I consider the most important, because everyone has their own. And the advice that is really relevant to the Russian realities is to keep your savings in dollars.