2024 Author: Malcolm Clapton | [email protected]. Last modified: 2023-12-17 03:44
This post is a set of recommendations from the 6Wunderkinder marketing team that all Lifehacker readers know from Wunderlist and Wunderkit.
Six employees help promote and improve the project, which is used by more than 4.4 million people around the globe. It is natural that in such work it is important to stay organized. What's the best way to do this?
The team of marketers working on the promotion and development of Wunderlist not only consists of people with different interests and tastes, but even from different countries. In such a "variegated" company, it is extremely important to use uniform standards and approaches to deadlines, planning and execution of work.
The list of the main responsibilities of the team This includes working with the press, designing prototypes, promoting on social networks, creating video tutorials for users.
To ensure that all tasks are carried out efficiently, lists of tasks and projects are created, to which all team members have access. For example, there is a separate list where all ideas for future posts in a corporate blog are added: this is how you manage not to forget a good idea, for which there is no time to implement right now.
Wunderlist marketers use their software themselves to draw up a content plan and publish blog posts on a pre-compiled and agreed schedule. In addition, this is how the team sees all deadlines and receives regular reminders on their tablets, smartphones and laptops so that they don't miss anything in the hustle and bustle of the work.
For, so that each participant does not independently control what tasks are assigned to him, department management or other employees (depending on the tasks and internal projects) assign tasks to the rest of the marketing department using the corresponding option in Wunderlist Pro. Every Monday, the team holds a quick meeting and prioritizes the work week ahead. All notes and lists are compiled in the Wunderlist, and then a person is assigned for each task there.
Wunderlist marketers do not keep paper records during meetings or when creating new projects: leaflets and notebooks with tasks and notes are often lost and are not very convenient for sorting and monitoring.
Work between employees of the department everything is coordinated in the same application using the Activity Center. This is a fairly simple way to constantly monitor the overall progress of the team in achieving the assigned tasks. Here you can also appoint new responsible persons, set new tasks and generally see who from the team is doing what in the near future. This is how Wunderlist marketers work not only within the department, but also with copywriters, art directors and project developers.
Oddly enough, but using the same product that they develop, promote and sell, Wunderlist marketers were able to appreciate the strengths and flexibility of development, and significantly relieve corporate and personal mail from the tasks that were constantly accumulating in it.
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